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TRAVEL TRENDS
[object Object],[object Object],[object Object],[object Object],[object Object],TRAVEL TRENDS
[object Object],[object Object],[object Object],[object Object],TRAVEL TRENDS
[object Object],[object Object]
http://www.youtube.com/watch?v=3sAZSNavbII
http://www.youtube.com/watch?v=QLd9q88ohUs
Source:Social media tracker - 2010 Don’t ignore the facts
Source:IAB Belgium- 2010 Don’t ignore the facts
Source:IAB Belgium- 2010 Don’t ignore the facts
 
 
Facebook
Facebook in Belgium
Self organiser >< organised travelling BATTLE 1
70% 30% Self organiser >< organised travelling
BATTLE 2 Consumer changed
The old recipe: Buyer travel agent sell happy  traveller
No more a straight line
Trip = not the end
Trip = not the end
Bright new traveller
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bright new traveller
YOU changed Mobile coupon & QR
YOU changed A visual connected world
YOU changed Plain video = passé! http://www.youtube.com/watch?v=T9gH_awoyxo
YOU changed Mobile City Guide http://www.youtube.com/watch?v=H9fwHV6go-E
YOU changed The mobile city guide:  so far only 1 way information streams,  or are there alternatives?
Let’s look at the winter Let’s look winter “sport”
The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0
The future now Technology allows brands to give  instant   full experiences
The future now The complete experience http://www.youtube.com/watch?v=2Zfu3kIVOQw
Consumer is in control
Consumer is in control KitKat’s horror story http://www.youtube.com/watch?v=1BCA8dQfGi0
Consumer is in control VW’s  “may the force be with you” http://www.youtube.com/watch?v=R55e-uHQna0
Consumer is in control Brand = dialogue
Consumer is in control Brand = dialogue
Consumer is in control Brand = dialogue
And than there is…
http://www.youtube.com/watch?v=UB606VwC-ik
[object Object],[object Object],[object Object],[object Object],TRAVEL TRENDS

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Travel trends 2011 tourism digital