Adidas is a German sportswear company founded in 1920 with 38,000 employees operating in 150 countries. In the first nine months of 2010, Adidas saw 14% revenue growth over 2009 in euro terms and 8% currency-neutral growth, driven by strong performance in Western Europe, North America, and emerging markets. Revenue increased across Adidas's three segments: wholesale grew 13% in euro terms, retail grew 22%, and other businesses grew 10%. Looking forward, Adidas aims to continue growing its revenue and market share while maintaining profitability.