Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (17)
Andere mochten auch
Andere mochten auch (9)
Ähnlich wie Eco-Friendly Modest Swimwear Collection Helps Women Worldwide
Ähnlich wie Eco-Friendly Modest Swimwear Collection Helps Women Worldwide (20)
Eco-Friendly Modest Swimwear Collection Helps Women Worldwide
- 1. THE MODEST SWIMWEAR COLLECTION
- 2. A LITTLE ABOUT JO, THE FOUNDER… Expert in the field of lingerie & swimwear design, development and production with 24 years experience.
- 3. RUBYMOON: MISSION STATEMENT To sell high quality, ethically manufactured swim and active wear that is made from environmentally friendly materials to aid women in starting up and grow businesses across the globe. How we spend our money is one of the only ways we can influence positive change.
- 4. THREE USP’S RubyMoon swim & active wear has three unique selling point; • The fabric is made from regenerated yarn that is made from broken down plastic bottles and abandoned fishing nets on the seabed, both of which are pollutants. • The yarn is combines with extra life Lycra that can withstand 100 hours of exposure to sunlight, chlorine and sea water which makes the swim and active wear much more durable. • Beyond the product, RubyMoon loans it’s net profits to women starting and expanding their businesses in 12 developing countries across the globe through Lendwithcare.org.
- 5. WHY IT MATTERS TO THE CONSUMER? WE ARE SAYING NO MORE TO… Unsustainable materials Throw away fashion - here for today, but gone tomorrow Quality that does NOT last 66% of global respondents say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact. (up from 55% in 2014, and 50% in 2013) “Millennials continue to be most willing to pay extra for sustainable offerings— almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.”
- 6. WHY IT MATTERS TO YOU? These are just a few of the major companies getting involved… “93% of global citizens will have a more positive image of that company” “88% will be more loyal” “90% will be more likely to trust that company” BENEFITS OF THIS CHANGE?
- 7. HOW DO WE KNOW WE’RE LOVED?! SIMPLE – Our customers always come back WHY? Economical A high level of quality that’s difficult to find Comfortable and beautiful designs that EVERYONE can enjoy!
Hinweis der Redaktion
- Introducing RubyMoon and the new modest collection.
- The consumer is changing, it is not all about fueling our bodies with just healthy foods. We’re buying with a conscience. The consumer is simply screaming for their values to be heard and listened to. Now it is more crucial than ever for the food on their plate to be sustainable. But how is related to fashion? The fashion industry is described to be the second dirtiest next to oil. Why? Because the ideals of fast fashion cause cheap mass production, fueling an endless and contagious cycle of unsustainable materials to simply be chucked away. However, change is happening now, consumers want quality and sustainability, where they know with their purchase they are making an ecological impact on the environment, with “66% of global respondents say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact, up from 55% in 2014, and 50% in 2013” these results show that it is expected that by the end of 2016 this would have risen an extra 15-20%. Generation Z is the new upcoming market. With more disposable income, and pride in sharing their values across various social mediums overall the number of consumers willing to pay more for brands committed to a positive social and environmental impact continues to rise, opening up a new and expanding market for businesses like us committed to the consumers wants and needs as well as the environments it is now trendier than ever to invest in a brand committed to our society.
- RubyMoon is this change. We have listened to the consumer and incorporated all their desires into our product. With the global fishing fleet 2-3 times larger than what the oceans can sustainably support this has caused a mass littering of nets amongst our sea life, however were helping to make the change on this through using these nets and recycling them into making our fabulous Gym to Swim wear for all. Through this our customers know their money is being invested in a positive cause, where our modest range is not only eco friendly but it also gives anyone the opportunity to look an feel great on the beach. But what are the benefits of this? 93% of global citizens will see the company in a more positive image, 90% will be more likely to trust that company and 88% will be more loyal. That means the profit margins on brands incorporating this into their business plans are gaining trust and loyalty from customers and improving profit margins. Do you ask is; is this just a faze? Or is it really a crucial element to a brand? The answer is yes, major companies such as Amazon and Unileaver are looking to incorporate this idea into their business plans, with H&M already collecting unwanted clothes they too are making these plans, but we have got there first. It is only a matter of time before all major companies are using this as a USP and rebranding it into their business structure, as recently Zara has debuted its first sustainable fashion collection. Additionally, Ikea has also got plans to become a completely circular economy by 2030, this means in the long run it is a quality consumers want from their business and will become an expectation with the buyer market. (look at what they are doing – actively encorporating into buisness structures) –which makes it –look on twitter ikea circle economy adidas why it matters to the buisness – which companies are deciding to change
- So how do we know that RubyMoon is loved by everyone that buys from us? Its simple our customers cant help but come back wanting more! Proving that our ethological brands uniqueness that attracts our market is not only giving customers peace knowing their purchase is actively making a positive impact on the environment, helping to purifying our seas, but also the product itself is great. With fabulous unique designs, that is comfortable the consumer can gym to swim with elegance. (Maybe include figures of how many of customers would come back for more) The burkini ranges in designs that capture the colour and vibrancy of our international buyers heritage to communicate a vibrant strong woman.