Seriously what is Facebook up to? 10 years, 1.3 billion users, $19 billion for WhatsApp. For years now, for every Facebook addict there's a Facebook hater - even among social media marketing folk. Is Facebook another Google, an online titan absorbing and showcasing everything we share in our lives and granting us each a little digital immortality? Or is it just a privacy timebomb waiting for a sociological apocalypse? We live in a time where the implications, power and effects of technology are now growing bigger and faster than any one human mind can comprehend or predict. Is Facebook going to take over the world, or will we eventually give it up - for something else?
Will Facebook remain relevant in the future?Will Facebook survive our (usersâ) demands (e.g. on privacy) and idiosyncrasies?
There are many reasons why this is happening. Itâs an inevitable evolution of online marketing. There is no free lunch after all, and we should not expect it. We are supposed to work hard. Nevertheless, the bitterness in the feeling that facebook has âbetrayedâ us is understandable. Similarly, in the privacy spaceâŠ.
http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-the-2014-facebook-demographic-report/http://www.marketingcharts.com/wp/online/twitter-overtakes-facebook-as-teens-most-important-social-network-37352/Itâs worth noting while Twitter may be the âmost importantâ social network among teens, a recent study from Pew suggests that itâs not the most-used, behind Facebook by a significant margin. Nevertheless, the same Pew survey found that Twitterâs adoption rate among teens had grown by 50% in just one year. The Piper Jaffray study results also indicate that teens believe that Twitter impacts their purchases more than Facebook and Instagram.While thatâs all good news for Twitter, there are some discouraging signs for the platform, too. Anewly-released Reuters/Ipsos poll conducted the week of October 11-17 found that 36% of respondents who had joined Twitter donât use it, and 7% had closed their account. By comparison, just 7% of Facebook members had stopped using it, and only 5% had closed their account.
http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-the-2014-facebook-demographic-report/http://www.marketingcharts.com/wp/online/twitter-overtakes-facebook-as-teens-most-important-social-network-37352/Itâs worth noting while Twitter may be the âmost importantâ social network among teens, a recent study from Pew suggests that itâs not the most-used, behind Facebook by a significant margin. Nevertheless, the same Pew survey found that Twitterâs adoption rate among teens had grown by 50% in just one year. The Piper Jaffray study results also indicate that teens believe that Twitter impacts their purchases more than Facebook and Instagram.While thatâs all good news for Twitter, there are some discouraging signs for the platform, too. Anewly-released Reuters/Ipsos poll conducted the week of October 11-17 found that 36% of respondents who had joined Twitter donât use it, and 7% had closed their account. By comparison, just 7% of Facebook members had stopped using it, and only 5% had closed their account.
Microsoft researcher danahboyd says FB is an anomaly. No one would normally put so much on one platform. We are more likely to spread and separate our engagement.Thus, it ought to be natural for us to put different things on different platforms.
http://www.businessinsider.com/facebook-is-selling-just-4-of-the-company-for-2x-as-much-as-yahoo-could-have-paid-to-buy-the-whole-thing-2011-1?IR=T&op=1Yahoo. Actually, the list of suiters also included Friendster, Viacom, MySpace and Google
More mature â does this mean that when youth mature into adults, they will find Facebook more useful?