Elance Expert Evening - Halfdan Timm

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Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013. Læs mere: http://www.elance.com/ http://halfdantimm.dk/

Business Technologie News & Politik

Elance Expert Evening
Hahaha.. They think I’m an expert.
Halfdan Timm

Nå, hvad skal vi så i dag?
So, what is this all about?

My background
● Law student @ Aarhus University
● Advokaterne Sankt Knuds Torv P/S
● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS
● Founder of Affiliate DM 2011 + 2012 + 2013
● Love online marketing – SEO, SEA, CRO etc.

RFQ-service for lawyers and accountants.
Launched medio august 2013.
www.juf.dk

Lets start with one of the most important traffic
sources…

Find competitors keywords
Use Searchmetrics.com.

FAQ from your Analytics
Analytics -> Sources – Organic – Advanced:
Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår
Matching RegExp

FAQ – Awesome content
1.Content, content, content
2.Internal linking – boost the important pages
3.Creating a bigger domain – big is good in
SEO anno 2013
4.Most important: Helping out your users!

Ahrefs
Track (and copy) your competitors links

OpenSiteExplorer
Track (and copy) your competitors links

Video
• Links from YouTube (and other platforms)
• Increasing time spend on page =
awesome SEO
• Awesome content
• Can help convert visitors

Video + Conversion
Duglemmerdetaldrig.dk

• Conduct simple research
• Present data well
• Call relevant journalists
• ??????
• Profit

JUF.dk/danskernes-boligkob-2013
• Facebook (JUF’s page, estate-pages, other
pages)
• Boligdebatten.dk
• Bolius.dk
• Google Plus
• Twitter
• Sponsored FB-ads

Facebook ad recipe
★ Always use the Power Editor (in Chrome)
★ Only ads in News Feed
★ Normally mobile performs really good - but depends
★ Make ad from status update
★ Picture should look like a normal picture - not ad

Retargeting on Facebook
Use
Adroll.com
or
Perfectaudience.com

Adsensemobileapps.com
Usually horrible conversion rate.
Look where to conversion rate is low –
and dismiss.

Newsletters
No-reply vs. Halfdan@Yourcompany.com
Coolstuff: 2 % higher opening rate

Use your PS
Most read part of your newsletter – people
scroll.
Use it wisely.

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

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According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

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Elance Expert Evening - Halfdan Timm

1. Elance Expert Evening Hahaha.. They think I’m an expert. Halfdan Timm

2. Nå, hvad skal vi så i dag? So, what is this all about?

3. My background ● Law student @ Aarhus University ● Advokaterne Sankt Knuds Torv P/S ● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS ● Founder of Affiliate DM 2011 + 2012 + 2013 ● Love online marketing – SEO, SEA, CRO etc.

4. RFQ-service for lawyers and accountants. Launched medio august 2013. www.juf.dk

5. There is not just one solution

6. Lets start with one of the most important traffic sources…

7. Find competitors keywords Use Searchmetrics.com.

10. FAQ – Awesome content 1.Content, content, content 2.Internal linking – boost the important pages 3.Creating a bigger domain – big is good in SEO anno 2013 4.Most important: Helping out your users!

11. UberSuggest Find keywords easily.

12. UberSuggest Find keywords easily.

13. Ahrefs Track (and copy) your competitors links

14. OpenSiteExplorer Track (and copy) your competitors links

15. Zip codes / Postnummer

16. Google Plus & SEO

17. Video Massively underrated.

18. Video • Links from YouTube (and other platforms) • Increasing time spend on page = awesome SEO • Awesome content • Can help convert visitors

19. Video + Conversion Duglemmerdetaldrig.dk

20. Get press – and links

21. • Conduct simple research • Present data well • Call relevant journalists • ?????? • Profit

22. JUF.dk/danskernes-boligkob-2013

23. JUF.dk/danskernes-boligkob-2013 • Facebook (JUF’s page, estate-pages, other pages) • Boligdebatten.dk • Bolius.dk • Google Plus • Twitter • Sponsored FB-ads

24.

25. Copy

26. Make your buttons relevant

27. Use ”Get”

28. Font size – 16 pixels. Minimum.

29. Split testing

30. Test with your users

31. Facebook ads

32. Facebook ad recipe ★ Always use the Power Editor (in Chrome) ★ Only ads in News Feed ★ Normally mobile performs really good - but depends ★ Make ad from status update ★ Picture should look like a normal picture - not ad

33. Retargeting on Facebook Use Adroll.com or Perfectaudience.com

34.

35. Google Plus

36. Adsensemobileapps.com Usually horrible conversion rate. Look where to conversion rate is low – and dismiss.

37. USP in sitelinks

38. Special negative words

39. Newsletters No-reply vs. Halfdan@Yourcompany.com Coolstuff: 2 % higher opening rate

40. Use your PS Most read part of your newsletter – people scroll. Use it wisely.

41. Use a pop up to gather e-mails

42. Follow up

43.

44. Thank you!