Mr. Andy Ann, Hotmob Limited

1. eCMO Conference
June 2010
Presented by Andy Ann
1

2. ARE WE ALL
HUNGRY FOR
NEW MEDIA
SOLUTIONS?

3. LACK OF TECHNOLOGY KNOW HOW

4. CHANGING OF USER BEHAVIOR
PATTERNS

5. NEED OF IDEAS AND SOLUTIONS FOR
SPECIFIC NEW PLATFORMS

6. METHODS TO MEASURE
EFFECTIVENESS AND ROI OF ALL THESE NEW
MEDIA SOLUTIONS

7. PRINT

8. TV

9. ONLINE

10. MOBILE

11. SOCIAL USERS
unable to draw
boundaries
where physical and
virtual worlds divide

13. Click the like button if your a hater of
THE DAMN REF!

15. What’s the “E” behind the Rebranding Strategy

16. INTEGRATION of MEDIA
AND
REAL TIME

17. ENGAGEMENT BEYOND ADVERTISING
TECHNOLOGY + IDEAS + SOLUTIONS
RFID MOBILE
DIGITAL KIOSK WEB SOLUTIONS
SMS PROMOTION
LOYALTY SYSTEM UGC BLUETOOTH
QR CODES
SOCIAL MEDIA
AR BLOGGING GPS
LOCATION MAPPING
PERSONALITY TARGETING

18. Integrating Multiple Communication Channels
All in One Communicator
Mobile + Online + Interaction
“iPhone users are young, rich & tech –savvy.”
ReadWhiteWeb, April 2008
18

19. When can I engage What are they on? What do they
consumers? Mobile want?
Anytime Facebook Information
On-the-go Twitter Interaction
On Transport Other user feedbacks
At parties Connect with friends
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20. Point to Point Media Presence
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23. SOCIAL MEDIA

24. SOCIAL MEDIA X DOOH

25. Mobile is Social
Mobile is Real Time
Mobile is Out of Home

26. Mobile marketing is:
Simple targeted and measurable medium
to reach consumer directly and produce
one on one experience anytime anywhere

28. app wap

29. RANKED TOP
9 in 2 days

30. Mobile Advertising Format
Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense

32. THANK YOU