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Young Tech-Savvy Users’ Perceptions of Consumer Health Portals Jim Warren Chief Scientist, National Institute for Health Innovation (NIHI) The University of Auckland HINZ Conference & Exhibition Rotorua, October 2008
Consumers and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As illustrated by thelowdown – the bar is moving up (and so will the cost); e.g., locally-relevant multimedia content
 
Context/Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We wish to see into the future of consumer health on the Internet So let’s ask the young tech-savvy folks what works for  them
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What were respondents like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results – what did they like? Health On Net (HON) and US Medlineplus a bit ahead
Results – what worked? ,[object Object],[object Object]
Results – enough info? ,[object Object],[object Object]
Results – what did they want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search further ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion / Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object]

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Young Tech-Savvy Users’ Perceptions of Consumer Health Portals

  • 1. Young Tech-Savvy Users’ Perceptions of Consumer Health Portals Jim Warren Chief Scientist, National Institute for Health Innovation (NIHI) The University of Auckland HINZ Conference & Exhibition Rotorua, October 2008
  • 2.
  • 3. As illustrated by thelowdown – the bar is moving up (and so will the cost); e.g., locally-relevant multimedia content
  • 4.  
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  • 6. We wish to see into the future of consumer health on the Internet So let’s ask the young tech-savvy folks what works for them
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  • 9. Results – what did they like? Health On Net (HON) and US Medlineplus a bit ahead
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