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5 reasons why  US can’t  ignore SoutheastAsia any longer
Singapore Indonesia Thailand Malaysia Brunei Philippine Vietnam
1 Market Size
600Million People Twice the size of United States
330billion USD Consumer Market
Among the top heavy mobile users  Mobile is the way of  their digital life style Indonesia, alone, has  210 million mobile subscribers In Philippines, SMS is heavily  used in financial, ecommerce transactions
2 US, You’re  welcome here
The region is highly diversified Malay Sundanese Chinese Javanese Indian Muslim Catholics Buddhist
Getting used to  accepting other  cultures …especially US
Embracing US Culture as part of daily life
Did you know?  Many US High-Tech companies found success in Southeast-Asia?  with no or minor modification to their products?
Indonesia has the 3rdlargest Facebook population and as popular in Singapore, Malaysia, Thailand
Indonesia has the largest Twitterpopulation in Asia
Four-square like service is quickly  acquired by Yahoo!
Blackberrydominates  Indonesia, Thailand in a short period of time iPhone is very popular In Singapore
Your company  here
3 Blank Canvas (relatively speaking…)
Southeast Asia High Tech landscape is still very green
IT jobs consider non-glamorous, so-so paying jobs Financial, multi-national companies are more desirable
The best and brightest are still  staying in United States after graduation  contrast this with China
Local education system prepares and encourages students to work for a company Culturally, work for a large company  considers a better path
Yes, there are signs of startuplife http://tcrn.ch/9yp6Op http://tcrn.ch/aYUE0Q
Except in Singapore, capital isn’t  flowing to high tech startups  in Southeast Asia ..well, not many startups to begin with..
It creates imbalance supply and demand Demand.  high quality software services for  online and mobile applications Supply. High-tech startups backed by experienced developers, entrepreneurs and investors
4 Others are coming
China, India recognizes  these uniqueopportunities … starts pouring investments..
Heard it on  CHINICT and GMIC  CEO/VC Panelists - Beijing 2010  “Next big opportunity will be in Southeast Asia,  for example, just look at Indonesia with  170 million mobile Internet enabled users and fast growing”
With the exception of Yahoo!, not many US companies are  active in SE-Asia high tech communities
US repeats the same pattern  as in 70s & 80s Today, Vast majority of cars in SE-Asia are Japanese cars
5 That’s the good… here are the bad and the ugly
After decades of nearly dictatorships, democracy countries emerge Fairer Elections Social Unrest  Freedom of Speech Indonesia Philippine Thailand Malaysia
Except in Singapore, infrastructures are not as advanced as US or Western Europe
Still  weak Intellectual Property  policies and reinforcement However, with… Software as Services, Cloud Computing,  Social-Networking, it becomes less of an issue
The business decision process  takes a lot longer. For startups, be prepared for a longer runway
despites all of these,  the opportunitiesare there.
Go Ahead, Go Grab Them
Who are we?  Access Your Business Data From Any Phone A US based startup with  businesses in Southeast Asia We’d love to share many more stories with you
Contact us: andy@guppers.com

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