Presented at the Portland Region Toyota Digital Learning Lab on Sunday, August 7, 2016. Learn how Local SEO is different from traditional SEO, and why that's incredibly important for your dealership. The presentation explains the most important elements of Local SEO, along with specific tips for optimizing each element. Learn about content creation, link building, citation cleanup and building, Google My Business listings, and reviews. The presentation finishes with advanced tips for running Facebook ads to help boost local reach of your dealership.