1. Don’t just pay for performance. Improve performance. MediaWhiz EDU: More Enrollments & More Profits 1

2. MediaWhiz: Great Results in EDU and More

3. Mediawhiz EDU experience 2010-Present 20+ Education Clients (>130 Offers deployed) Over 500,000 student conversations More than 12,000 enrollments Cost per Enrollment …as low as $850 3

4. 4 EDU Email Success – cost per enrollment <$850 overview Advanced targeting; profile, behavioral, situational & DMA Multivariate testing: subject, creative & landing pages Achieved <$850 cost/enrollment, 35% better than target Generated 1,500 applicants per month Increased conversion rate significantly to 7.4% from 1.3% Brand equity protected approach Results:

6. Increased conversion to sale by 53%

7. Grew ROM from 1.5:1 to 2:1

8. Monthly lead volume increased by 38%Note: ROM is Revenue / Marketing Spend approach Results:

11. 8 affiliate network –1MM+ new accounts, 30% efficiency gain overview Identified target segments Selected appropriate existing & new publishers Optimized creative and landing pages Enabled real-time approvals Ongoing optimization of creative and media Generated 1MM+ new accounts Reduced acquisition costs by 30% Program success led to significant sales for other products approach Results:

12. 9 Display – order volume up by 90%, with 50% increase in ROM overview Increased ROM from 2:1 to 3:1 Increased order volume 90% Repeat orders increased 60% approach results User data analysis Target audience mapping Ongoing optimization Note: ROM is Revenue / Marketing Spend

13. Results Means More than Great Leads

14. Who we are History of results (2001-Present) Proprietary access and technology Industry Leader Practice Innovators Programs of Continuous Improvement 11

16. Advertising Age:185thLargest U.S. Agency (all disciplines)

17. TopSEOs.com:11th Bets U.S. SEO Agency

18. ComScore:Top 40Ad Network

20. Multi-channel experts 14 Profitable Customer Acquisition DEMAND GENERATION (Affiliate & Data Acq.) EMAIL SOCIAL MEDIA DISPLAY SEARCH Highly Targetable 100m U.S. / 600m Global Reach Paid & Organic Integration CPA 2 Bil. Impressions / Month Unique Targeting Exchange Specialists Integrated Tracking 6th Largest U.S. Search Agency Multi-Channel Attribution Paid & Organic Integration 2.75M Leads / Month CPA = Minimal Financial Risk 6000 Publishers Multiple Media 350 Mil. Records 100% Opt-In Highly Targetable CRM

21. The company we keep 15

22. what our clients think 16 89% …say that MediaWhiz meets or exceeds expectations 97% …say that the client services team meets or exceeds expectations 90% …would recommend MediaWhiz to another friend/colleague

23. Programs of continuous improvement More Enrollments & Increasing Profits! 17

24. Next Steps: Media Whiz Would Like To Identify Areas of Opportunities and Challenges For Your School Propose solutions to test.

25. Don’t just pay for performance. Improve performance. 19 Thank you! There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.

26. Don’t just pay for performance. Improve performance. 20 Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization! Kindest regards, Ian Greenen Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen