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I’ve	
  worked	
  with	
  bright	
  graduates	
  since	
  1999	
  when	
  
                                                                                           I	
  started	
  my	
  first	
  business.	
  I’ve	
  spent	
  a	
  good	
  chunk	
  
THE	
  AUTHOR	
                                                                            of	
  my	
  life	
  recruiEng,	
  hiring,	
  managing,	
  and	
  
	
  	
                                                                                     coaching	
  them.	
  This	
  book	
  explains	
  what	
  I’ve	
  seen	
  
Tom	
  Hickman	
  has	
  an	
  MBA	
  from	
  Cranfield	
  School	
  of	
                   work	
  for	
  the	
  hundreds	
  of	
  graduates	
  I’ve	
  come	
  
Management	
  and	
  an	
  MA	
  from	
  Edinburgh.	
  Tom	
  started	
                    across.	
  
his	
  first	
  business	
  in	
  1999	
  securing	
  the	
  investment	
  of	
  a	
  
FSTE	
  100	
  company	
  and	
  recently	
  sold	
  out	
  of	
  media	
  
markeEng	
  agency	
  he	
  created	
  in	
  2004	
  that	
  works	
  with	
               Who	
  this	
  is	
  not	
  for:	
  
leading	
  media	
  brands	
  including	
  News	
  InternaEonal	
  and	
                   1.  If	
  you	
  know	
  you	
  want	
  to	
  be	
  a	
  lawyer,	
  
The	
  Financial	
  Times.	
                                                                   accountant	
  or	
  doctor	
  this	
  will	
  be	
  of	
  no	
  great	
  
	
  	
                                                                                         interest.	
  
Tom	
  is	
  regularly	
  invited	
  back	
  to	
  Cranfield	
  to	
  deliver	
             2.  If	
  you	
  only	
  want	
  to	
  get	
  on	
  to	
  a	
  graduate	
  
career	
  management	
  workshops	
  for	
  current	
  MBAs	
  and	
  
works	
  with	
  a	
  limited	
  number	
  of	
  1-­‐1	
  mentoring	
  clients.	
              scheme	
  at	
  a	
  large	
  corporate,	
  again,	
  this	
  
                                                                                               probably	
  won’t	
  help	
  you	
  specifically.	
  
                                                                                           3.  If	
  you	
  lack	
  moEvaEon	
  and	
  want	
  to	
  be	
  handed	
  
                                                                                               something	
  on	
  a	
  silver	
  plate	
  it’s	
  not	
  going	
  to	
  be	
  
                                                                                               of	
  much	
  use.	
  	
  

                                                                                           I’ve	
  worked	
  with	
  super-­‐bright	
  super-­‐connected	
  
                                                                                           graduates	
  with	
  mulEple	
  degrees,	
  internaEonal	
  
                                                                                           experience	
  with	
  great	
  organisaEons,	
  2	
  languages	
  
                                                                                           and	
  fancy	
  CVs,	
  and	
  they	
  struggle.	
  For	
  months.	
  
                                                                                           	
  	
  
                                                                                           And	
  I’ve	
  also	
  worked	
  with	
  bright	
  grads	
  who	
  have:	
  	
  
GradLabs	
  is	
  a	
  pre-­‐recruitment	
  publishing	
  and	
  events	
                  •  o	
  contacts	
  &	
  no	
  network.	
  
                                                                                                 N
provider,	
  created	
  to	
  help	
  graduates	
  find	
  clarity	
  and	
  get	
          •  re	
  working	
  two	
  jobs	
  just	
  to	
  get	
  by.	
  
                                                                                                 A
great	
  results	
  on	
  their	
  first	
  job	
  hunt	
  aPer	
  university.	
  For	
  
                                                                                           •  ho	
  get	
  amazing	
  results	
  and	
  fast.	
  
                                                                                                 W
more	
  informaEon,	
  check	
  out	
  our	
  website:	
  
www.gradlabs.co.uk.	
                                                                      	
  	
  
                                                                                           Read	
  on	
  and	
  the	
  reasons	
  why	
  should	
  become	
  clear.	
  


                                          Illustra(ons	
  by	
  Alex	
  La(mer	
  	
  
                                                 Produced	
  March	
  2011	
  	
  
At	
  school	
  we	
  are	
  all	
               My	
  French	
  teacher	
  at	
  school	
  was	
             	
  About	
  how	
  'spoilt'	
  we	
  were…	
  
                                                 Welsh	
  and	
  predictably	
  we	
  called	
                'Good	
  for	
  nothing'...	
  	
  
customers	
  of	
  the	
  school.	
  	
          him	
  Taffy.	
  ‘ Taffy’	
  Davies.	
                         'Lazy’...	
  	
  
At	
  home	
  we	
  are	
  customers	
           As	
  16	
  year	
  olds	
  we	
  thought	
  this	
          Or	
  his	
  personal	
  favorite:	
  'Spoon-­‐
of	
  our	
  parents.	
  	
                      was	
  pre^y	
  original.	
  My	
  best	
  friend	
          fed’…	
  
At	
  university	
  we	
  are	
                  sEll	
  does	
  a	
  great	
  impression	
  of	
  him.	
     	
  	
  
                                                 	
  	
                                                       It	
  was	
  such	
  a	
  regular	
  occurrence	
  it	
  
customers	
  -­‐	
  with	
  the	
  loans	
       When	
  we	
  weren’t	
  sidetracking	
  him	
               started	
  to	
  wash	
  over	
  us.	
  
and	
  debt	
  to	
  prove	
  it.	
              off	
  his	
  favorite	
  subject	
  -­‐	
  ‘French	
         It	
  became	
  funny.	
  Something	
  we	
  
	
  	
                                           ExistenEalist	
  Literature’	
  -­‐	
  he’d	
  half-­‐       even	
  started	
  to	
  look	
  forward	
  to.	
  
And	
  there	
  is	
  nothing	
  wrong	
         heartedly	
  try	
  to	
  teach	
  us	
  the	
               	
  	
  
                                                 ‘future	
  condiEonal’	
  and	
  how	
  to	
                 Besides	
  he	
  was	
  our	
  teacher:	
  so	
  
with	
  this.	
  Except	
  when	
  it	
          write	
  a	
  formal	
  business	
  le^er	
  in	
            wasn’t	
  he	
  supposed	
  to	
  spoon-­‐feed	
  
comes	
  to	
  looking	
  for	
  a	
  job.	
     French.	
  	
                                                us?	
  	
  
Now	
  it's	
  dangerous.	
                      	
  	
                                                       Wasn’t	
  that	
  what	
  he	
  was	
  paid	
  to	
  
                                                 A	
  lot	
  of	
  use	
  that	
  did	
  us,	
  but	
         do?	
  	
  
	
  	
                                           anyway.	
  	
                                                Didn’t	
  he	
  get	
  it?	
  
Because	
  you	
  are	
  now	
  a	
              	
  	
                                                       	
  	
  
supplier.	
  Thinking	
  like	
  you	
           More	
  importantly	
  he	
  also	
  used	
  to	
            Well,	
  actually,	
  I	
  think	
  he	
  did	
  get	
  it	
  –	
  
are	
  sEll	
  a	
  customer.	
  Like	
          do	
  the	
  same	
  rant	
  every	
  other	
  week	
        and	
  it	
  was	
  us	
  who	
  didn’t.	
  
                                                 when	
  someone	
  turned	
  up	
  late,	
  or	
             	
  	
  
someone	
  owes	
  you	
  a	
  job.	
            forgot	
  their	
  homework.	
  	
                           And	
  ever	
  since	
  I	
  started	
  hiring	
  
And	
  if	
  you	
  are	
  unfocussed	
          	
  	
                                                       graduates,	
  I've	
  realised	
  exactly	
  
and	
  thinking	
  like	
  a	
  customer,	
      He’d	
  starEng	
  shouEng	
  in	
  his	
  thick	
           what	
  he	
  meant,	
  and	
  why	
  he	
  went	
  
it's	
  almost	
  impossible	
  to	
  get	
      Welsh	
  accent.	
                                           on	
  about	
  it.	
  	
  
                                                                                                              	
  	
  
a	
  great	
  job.	
  	
  
Every	
  employer	
  is	
  also	
  a	
  supplier.	
  	
              Remember	
  when	
  something	
  went	
  
The	
  minute	
  they	
  forget	
  this	
  they	
  take	
  a	
       wrong	
  in	
  your	
  flat	
  at	
  university?	
  You	
  
giant	
  step	
  closer	
  to	
  losing	
  their	
  job	
  and	
     would	
  have	
  had	
  one	
  of	
  two	
  kinds	
  of	
           Be	
  like	
  the	
  friendly	
  
                                                                                                                                           	
  
losing	
  their	
  business.	
                                       landlord.	
                                                        landlord.	
  
	
  	
                                                               	
  	
                                                              Find	
  out	
  what	
  the	
  
                                                                                                                                           	
  
So	
  imagine	
  for	
  a	
  second	
  how	
  they	
  feel	
         The	
  landlord	
  who	
  treated	
  you	
  like	
  a	
            person	
  who	
  is	
  going	
  to	
  pay	
  
when	
  they	
  are	
  approached	
  by	
  a	
                       customer	
  and	
  the	
  landlord	
  who	
  
graduate	
  who	
  thinks	
  like	
  a	
  customer.	
                treated	
  you	
  like	
  a	
  supplier.	
                         your	
  rent	
  (your	
  potenEal	
  
Take	
  a	
  second	
  to	
  imagine	
  this.	
  It’s	
              	
  	
                                                             employer)	
  NEEDS.	
  
important.	
  	
                                                     When	
  the	
  boiler	
  broke	
  in	
  January,	
  the	
           Ask	
  quesEons	
  like:	
  
                                                                                                                                           	
  
	
  	
                                                               one	
  who	
  valued	
  your	
  business	
  would	
  	
  
Someone	
  who	
  thinks	
  that	
  they	
                           have:	
  
                                                                                                                                        “What’s	
  biggest	
  challenge	
  
deserve	
  something.	
  Just	
  for	
  being	
  a	
                 • Apologised.	
  	
                                                in	
  your	
  organisaEon?”	
  
‘graduate’.	
                                                        • Sent	
  someone	
  round	
  to	
  fix	
  it	
  -­‐	
  ASAP.	
     “How	
  would	
  you	
  describe	
  
I’ll	
  tell	
  you	
  because	
  I	
  was	
  an	
  employer.	
      • Checked	
  it	
  was	
  fixed	
  and	
  working.	
                your	
  ideal	
  employee?”	
  
	
  	
                                                               • Apologised	
  again	
  and	
  thanked	
  you	
  
This	
  graduate	
  becomes	
  invisible	
  to	
  an	
               for	
  your	
  paEence.	
                                          “What	
  would	
  be	
  the	
  most	
  
employer.	
  Like	
  they	
  don’t	
  exist.	
                       	
  	
                                                             valuable	
  thing	
  I	
  could	
  offer	
  
As	
  if	
  the	
  graduate	
  is	
  talking	
  Japanese	
           The	
  other	
  would	
  have:	
  	
                               your	
  team?”	
  
to	
  a	
  Piano.	
  You	
  are	
  about	
  as	
  interesEng	
       • 	
  Forgo^en	
  that	
  it	
  was	
  you	
  who	
  was	
          Do	
  this	
  one	
  thing	
  and	
  
                                                                                                                                           	
  
as	
  a	
  bicycle	
  to	
  a	
  fish.	
                              paying	
  his	
  mortgage.	
  
	
  	
                                                               • Complained	
  about	
  how	
  much	
  it	
                       you’ll	
  stand	
  out	
  a	
  mile.
This	
  probably	
  doesn’t	
  apply	
  to	
  you	
  but	
           would	
  cost	
  to	
  fix	
  it.	
  
stay	
  with	
  me	
  on	
  this.	
  It’s	
  even	
  more	
          • Been	
  slow,	
  unresponsive	
  and	
  
important	
  than	
  you	
  realize.	
  	
                           charmless.	
  

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6 Golden Rules for Graduates - EXCERPT

  • 1.
  • 2. I’ve  worked  with  bright  graduates  since  1999  when   I  started  my  first  business.  I’ve  spent  a  good  chunk   THE  AUTHOR   of  my  life  recruiEng,  hiring,  managing,  and       coaching  them.  This  book  explains  what  I’ve  seen   Tom  Hickman  has  an  MBA  from  Cranfield  School  of   work  for  the  hundreds  of  graduates  I’ve  come   Management  and  an  MA  from  Edinburgh.  Tom  started   across.   his  first  business  in  1999  securing  the  investment  of  a   FSTE  100  company  and  recently  sold  out  of  media   markeEng  agency  he  created  in  2004  that  works  with   Who  this  is  not  for:   leading  media  brands  including  News  InternaEonal  and   1.  If  you  know  you  want  to  be  a  lawyer,   The  Financial  Times.   accountant  or  doctor  this  will  be  of  no  great       interest.   Tom  is  regularly  invited  back  to  Cranfield  to  deliver   2.  If  you  only  want  to  get  on  to  a  graduate   career  management  workshops  for  current  MBAs  and   works  with  a  limited  number  of  1-­‐1  mentoring  clients.   scheme  at  a  large  corporate,  again,  this   probably  won’t  help  you  specifically.   3.  If  you  lack  moEvaEon  and  want  to  be  handed   something  on  a  silver  plate  it’s  not  going  to  be   of  much  use.     I’ve  worked  with  super-­‐bright  super-­‐connected   graduates  with  mulEple  degrees,  internaEonal   experience  with  great  organisaEons,  2  languages   and  fancy  CVs,  and  they  struggle.  For  months.       And  I’ve  also  worked  with  bright  grads  who  have:     GradLabs  is  a  pre-­‐recruitment  publishing  and  events   •  o  contacts  &  no  network.   N provider,  created  to  help  graduates  find  clarity  and  get   •  re  working  two  jobs  just  to  get  by.   A great  results  on  their  first  job  hunt  aPer  university.  For   •  ho  get  amazing  results  and  fast.   W more  informaEon,  check  out  our  website:   www.gradlabs.co.uk.       Read  on  and  the  reasons  why  should  become  clear.   Illustra(ons  by  Alex  La(mer     Produced  March  2011    
  • 3.
  • 4.
  • 5. At  school  we  are  all   My  French  teacher  at  school  was    About  how  'spoilt'  we  were…   Welsh  and  predictably  we  called   'Good  for  nothing'...     customers  of  the  school.     him  Taffy.  ‘ Taffy’  Davies.   'Lazy’...     At  home  we  are  customers   As  16  year  olds  we  thought  this   Or  his  personal  favorite:  'Spoon-­‐ of  our  parents.     was  pre^y  original.  My  best  friend   fed’…   At  university  we  are   sEll  does  a  great  impression  of  him.           It  was  such  a  regular  occurrence  it   customers  -­‐  with  the  loans   When  we  weren’t  sidetracking  him   started  to  wash  over  us.   and  debt  to  prove  it.   off  his  favorite  subject  -­‐  ‘French   It  became  funny.  Something  we       ExistenEalist  Literature’  -­‐  he’d  half-­‐ even  started  to  look  forward  to.   And  there  is  nothing  wrong   heartedly  try  to  teach  us  the       ‘future  condiEonal’  and  how  to   Besides  he  was  our  teacher:  so   with  this.  Except  when  it   write  a  formal  business  le^er  in   wasn’t  he  supposed  to  spoon-­‐feed   comes  to  looking  for  a  job.   French.     us?     Now  it's  dangerous.       Wasn’t  that  what  he  was  paid  to   A  lot  of  use  that  did  us,  but   do?         anyway.     Didn’t  he  get  it?   Because  you  are  now  a           supplier.  Thinking  like  you   More  importantly  he  also  used  to   Well,  actually,  I  think  he  did  get  it  –   are  sEll  a  customer.  Like   do  the  same  rant  every  other  week   and  it  was  us  who  didn’t.   when  someone  turned  up  late,  or       someone  owes  you  a  job.   forgot  their  homework.     And  ever  since  I  started  hiring   And  if  you  are  unfocussed       graduates,  I've  realised  exactly   and  thinking  like  a  customer,   He’d  starEng  shouEng  in  his  thick   what  he  meant,  and  why  he  went   it's  almost  impossible  to  get   Welsh  accent.   on  about  it.         a  great  job.    
  • 6.
  • 7. Every  employer  is  also  a  supplier.     Remember  when  something  went   The  minute  they  forget  this  they  take  a   wrong  in  your  flat  at  university?  You   giant  step  closer  to  losing  their  job  and   would  have  had  one  of  two  kinds  of    Be  like  the  friendly     losing  their  business.   landlord.   landlord.            Find  out  what  the     So  imagine  for  a  second  how  they  feel   The  landlord  who  treated  you  like  a   person  who  is  going  to  pay   when  they  are  approached  by  a   customer  and  the  landlord  who   graduate  who  thinks  like  a  customer.   treated  you  like  a  supplier.   your  rent  (your  potenEal   Take  a  second  to  imagine  this.  It’s       employer)  NEEDS.   important.     When  the  boiler  broke  in  January,  the    Ask  quesEons  like:         one  who  valued  your  business  would     Someone  who  thinks  that  they   have:   “What’s  biggest  challenge   deserve  something.  Just  for  being  a   • Apologised.     in  your  organisaEon?”   ‘graduate’.   • Sent  someone  round  to  fix  it  -­‐  ASAP.   “How  would  you  describe   I’ll  tell  you  because  I  was  an  employer.   • Checked  it  was  fixed  and  working.   your  ideal  employee?”       • Apologised  again  and  thanked  you   This  graduate  becomes  invisible  to  an   for  your  paEence.   “What  would  be  the  most   employer.  Like  they  don’t  exist.       valuable  thing  I  could  offer   As  if  the  graduate  is  talking  Japanese   The  other  would  have:     your  team?”   to  a  Piano.  You  are  about  as  interesEng   •   Forgo^en  that  it  was  you  who  was    Do  this  one  thing  and     as  a  bicycle  to  a  fish.   paying  his  mortgage.       • Complained  about  how  much  it   you’ll  stand  out  a  mile. This  probably  doesn’t  apply  to  you  but   would  cost  to  fix  it.   stay  with  me  on  this.  It’s  even  more   • Been  slow,  unresponsive  and   important  than  you  realize.     charmless.