Medical Tourism has become one of the most sector which contributes to Healthcare Sector. Due to advancement in medical care technologies and services provided by India, the medical sector is booming.
2. Medical tourism can be broadly
defined as provision of ‘cost effective’
private medical care in collaboration
with the tourism industry for patients
needing surgical and other forms of
specialized treatment. This prcoess is
being facilitated by the corporate sector
involved in medical care as well as the
tourism industry- both private and
public.
Introduction
3. Objectives-
To analyse the Indian Medical Tourism
market based on medical tourism services
provided and top five sources of medical
tourists for India.
To study strength, weakness, opportunities
and threats of Medical Tourism in India.
To analyse the growth of Medical Tourism
in India.
4. Medical tourists are generally residents of the
industrialized nations of the world and primarily
come from
The United States
Canada
Bangladesh
Western Europe
Australia
Middle East
But more and more, people from many other
countries of the world are seeking out places where
they can combine vacationing and obtaining their
medical care at an affordable cost.
Patients-
5. The medical tourism in India has been increasing every year for
the spectrum of treatments that are being offered in most major
hospitals which are:-
Cardiac Surgery
Orthopeadic Gynaecology Obesity Surgery
Dentistry
Urology
Opthalmology
Cosmetic Surgery
6. India offers World Class Medical Facilities,
comparable with any of the western countries.
India has state of the art Hospitals and the best
quailified doctors. With the best infrastructure,
the best possibble medical facilities,
accompanied with the most competitive prices,
you can get the treatment done in India at the
lowest charges.
India is in the process of becoming the “ Global
Health Destination”.
7. The cost of medial services in India is almost
30% lower to that in Western countries and the
cheapest in South-east Asia.
Indian hospitals excel in cardiology and
cardiothoracic surgery, joint replacements,
transplants, cosmetic treatments, dental care &
orthopeic surgery.
9. SWOT Analysis of Medical Tourism
Indian doctors are recognized as amongst the best at
international levels; skillful, qualified, share information
with patients and are readily available, whenever
required.
High quality treatment in low cost.
Medical technology, equipment, facilities and
infrastructure are at par with international standards.
Doctors and staff good at English which makes it
comfortable for tourists from English speaking countries.
Foreigners are also attracted to Indian Systems of
Medicine like Ayurveda, Yoga.
Strength
10. As of 2011, India only had 19 JCI and 63 NABH
accredited hospitals which decreases the size of
potential market especially for customers from
developed countries.
Though the Cost of treatment is less in India, other
costs like accommodation may prove to be inhibitive,
especially for customers from low income economies.
Maximum medical tourist is from non English
speaking parts of the world which highlights the need
for training of linguists for example specialists of
Arabic.
Weakness
11. Employers in US are looking for ways to decrease
their employees medical expenses providing
appropriate health coverage concurrently.
Employers will look for low cost care in India and
other Asian countries.
The medical care facilities in other South Asian
countries are also not up to the mark. Patients from
these countries find good quality care in
neighborhood, where travel time as well as the
cultural divide is less.
Countries that operate public health-care systems
are often so taxed that it can take considerable time
to get non-urgent medical care.
Opportunities
12. Lack of infrastructure and visa problems.
High competition from other Asian countries
like Singapore, Thailand, Malaysia etc.
Threats
13. Indian Medical Tourism Market Scenario
Rs. 5000-
10000 crore
2012
2019
Rs. 30000-
40000 crore
14. The Current Scenario
Medical Tourism is poised to be the next Indian success
story after Information Technology.
According to a CII study the Industry’s earning potential
estimated at Rs. 30,000- 40,000 Crore by 2019.
Medical tourism can contribute Rs 30,000- 40,000 Crore
additional revenue for up- market tertiary hospitals by 2019
and will account for 9- 12 % of the total healthcare delivery
market.
15. Major Service Providers in Indian Medical Tourism-
Apollo Hosp.
Escorts Hosp.
Fortis Hosp.
Hinduja
Mumbai’s Asian
Heart Institute
AIIMS
Arvind Eye Hosp.
Manipal Hosp.
Mallya Hosp.
16. Emerging hubs in India for Medical Tourism-
Jaipur
Delhi
Mumbai
Bangalore
Chennai
Kolkata
17. Growth-
The commitment to provide comprehensive healthcare to all
citizens, irrespective of their paying capacity, was given up
by the Indian government after 30 years of the Indian
independence.
After the globalization and liberalization of Indian economy
on 1991, the government of India has opened up medical
service to the voluntary and private sectors for foreign
tourists and other citizen who can pay to get the high tech
medical services.
18. As a part of medical tourism, India is recognized as the cradle for
the test tube babies and is popular for surrogacy services .
Over than these, India offer high tech cardiac, pediatric, dental,
cosmetic and orthopedic surgical services as well as the traditional
healing systems.
In 2017 the size of the industry was around Rs. 10,000 crores.
India’s medical tourism sector is expected to experience an
exponential annual growth rate , making it a Rs. 40,000 crore
industry by 2019.
Estimates of the value of medical tourism to India go as high as $9
billion a year by 2020.
19. Medical Tourism product in India-
Other
Cancer
Nephrology
Neuro Surgery
Orthopedics
Cardiac
102
56
61
57
74
153
20. Top 5 Major Source Countries to India 2015- 18
Afghanistan- 17%
Iran- 7.5%
63%- Bangladesh
4% -Oman
Maldives- 8.5%
21. Cost Comparison between India & USA-
Procedure US India
Heart bypass 30 lac 7 lac
Angioplasty 24 lac 90k – 1 lac
Hysterectomy 13 lac 2.2 lac
Knee Replacement
(Unilateral)
18 lac 1.5 lac
Cystoscopy 2 lac 22k
LASIK- Eye
Surgery
1.4 lac 5k
22. India is emerging as an attractive, affordable for
healthcare & BUT there are some challenges that the
country has to overcome to become a tourist
destination with competent health care industry.
The government should step in the role of a regulator
and a facilitator of private investment in healthcare.
An apex body for the industry needs to be formed to
promote the India brand abroad and aid inter-sectoral
coordination.
Joint ventures with overseas partners and
establishment of MEDICITIES will help in India
building a significant advantage and leadership
position in the industry.
Conclusion-