1. HOW TO BE
A WINNER IN THE
FASHION INDUSTRY?

2. Not enough to participate ...
...at the top of is the best!
There is not a single strategy that would be
optimal for all companies, because each of them
must determine a strategy in accordance with
its objectives, capabilities, resources and
market position.

3. • The dynamics of international strategy for
garment industry is accelerating with
development of concepts and new demands of
rapid changes in the market.
• The whole world is seen as a potential source of
production, and simultaneously as a single
market of garments.
• The final goals should be ultimate success for
those manufacturers whose products are
cheaper and better than the competition.

4. Focus - constantly
improve!

5. • The philosophy of global management
approach focuses on exploiting market
opportunities and identifying opportunities
for acquiring resources in other countries,
aiming to achieve full synergy in realizing
mission and goals of a company.

6. Create fashion brand
Learn all about economic propaganda, sales
promotion, public relations, direct marketing
and personal selling.

7. “...You Forgot The First Rule of Mass
Media… Always Give the Public
What They Want…”
James Bond to Elliott Carver in Tomorrow Never
Dies

8. • Strategy implementation in the fashion
industry requires a special kind of
expertise. A strategy must be planned!
• Find the right strategy ... Use all strategic
methods and techniques!
• Learn about business conditions,
Knowledge Management, Internet
marketing....

9. Learn how to be winners in
the fashion world!
Learn every day ... Beat Changes...
You must have... your copy ...

10. Learn How!
Strategic Management in
the Garment Industry
by Dr Gordana Colovic
240 pages
ISBN: 978-93-80308-22-7
http
://www.woodheadpublishingindia.com/Boo