sports marketing in india how sports marketing works sports market in india why sports marketing

1. SPORTS MARKETING
Presented By:
Gokul K Prasad
BIMTECH
IN INDIA

2. What is Sports Marketing?
HISTORY NEED
Process of planning how a sport brand is positioned and how the delivery of its products or
services are to be implemented in order to establish a relationship between a sport brand
and its consumers. (L.Kesler)

3.  MYTHBUSTER YEAR : In India cricket is Religion
 Emerging Sports
 Indian super league
 Hockey India League
 Pro kabaddi league
 F1 race in Buddh Circuit
 International Premier Tennis League

4. SPORTS MARKETING IN INDIA

5. SPORTS MARKETING
Marketing of a sport
Marketing Services &
Products through Sports
Promotion of
Sport

6. Indian Sports Market
 Expected Growth Rate : 10-12 %
 Govt. Policies : 100% FDI in sports manufacturing sector
 Foreign Trade Policy (2009–2014) : prioritized sports good sector
 Unsaturated sports market
 Very few local competitors like Lotto, Cosco
 Unexplored area of health fitness
 Highly potential and emerging markets : Kochi, Bangalore, Chennai

7. Sports marketing
Increases revenue
Increases Brand recognition
GEN X sales force vs GEN Y customers
A Sport is there for any target audience