#DonutHunt - Campaign Details & Analysis

1. CASE STUDY: #DONUTHUNT
facebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo

2. Campaign Study &
Analysis
Campaign Name: #DonutHunt
Category: Food & Beverage
Platform: Facebook
Duration: July 14th 2012

3. Campaign Objective
To familiarize customers with our
Menu which consists of wide range of
donuts.
To increase views on Menu & Store
Locations Tab.

4. The Challenge
 It was important to spread the word about the Facebook Event
and to encourage fans to participate.
 Encouraging customers
who have never taken part in
any online promotion earlier
to participate in our event.

5. Campaign Concept
 Three donuts were to be found. Two clues for each
were given for participants to find them.
 A participant could answer only once after every
clue. So you a maximum of two guesses were valid for
each donut.
 Participant to answer first would will win a box of
donuts as prize.

6. Campaign Performance
 136 people attended the Facebook
event.
 Almost all answers were given right after
we gave the first clue.
 Viral reach of our page increased by 2
times.

7. Campaign Performance

8. Snapshots

9. What Participants Had To Say

10. Learnings
 Strong Brand Connect via Facebook Event that becomes
very viral for the brand on Facebook works.
 Generate traffic by creating awareness among non-users
through newsfeeds and updates by existing users.

11. Thank You
facebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo