Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with: Stephane Munier - Director, Munier-BBN Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services Tom Scott - Communications Manager, GE Transportation Xavier Guepet - Head of Multimedia, Veolia Environnement

2. Who are we ?
Veolia Environnement: ‘The global benchmark in
environmental services’
Contribute to the sustainable development of cities and
regions through our expertise in Water, Waste, Energy,
Transportation => a lot of sensitive subjects (water,
environnement, waste, …)
336,000 employees in 72 countries (a lot of cultures)
Document commercial non contractuel –Veolia Environnement
Local authority clients (political…traditionally not the best
‘adopters’ of web 2.0)
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3. Veolia Environnement and internet
Veolia Environnement today it’s more than 300 websites all
over the world
More than 10 M unique visitors each month
A need to reorganize each web site to the good target : B2B,
B2C, “B2B2C”
Find the right way to speak to all our clients and answer all
Document commercial non contractuel –Veolia Environnement
customer questions .
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4. Web 2.0 for what and for who ?
Need organizational capacity to react fast.
Need correct information flows to react : identify experts who will
be able to answer
Need to have company culture & mindset to use => need a lot of
of control
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5. Document commercial non contractuel –Veolia Environnement
Our first step : our new intranet
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My office
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Communities
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www.humanurban.org
Internet web 2.0
www.canyousea.com
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9. What’s next
Use web 2.0 to:
Share our understanding of vision of cities and regions
Promote awareness of Veolia
Re-package and coordinate numerous communications
content and initiatives
Desired results:
Create a better “digital footprint” and “thought leadership”
position online
Document commercial non contractuel –Veolia Environnement
Animate networks with experts who contribute to our projects
(video, interviews etc)
Interaction and debate on the theme of the city and urban life
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10. Thank you !
xavier.guepet@veolia.com
Commuinication department
Image and multimedia
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