Aleia's presentation for Lusaka

1. welcome

2. Photo: The Nyaka AIDS Orphans Project
GlobalGiving Online
Fundraising Workshop

3. O B J E C T I V E
Gain a greater understanding of online fundraising and how it can benefit
your organization.
And learn about GlobalGiving in the process!

4. Agenda
Introductions +activity
About GlobalGiving
Online Fundraising
Online Fundraising Process
Creating a Strategy
Setting Goals +activity +break
Storytelling +activity
Building Donor Relationships +activity +break
Leveraging Social Media +activity +break
Joining GlobalGiving
Wrap-Up & Questions +activity

5. Introductions
Me and You

6. Southern
Africa
Field Intern

7. 5
COUNTRIES
8,000
KILOMETERS
42
WORKSHOPS
10
FIELD PARTNERS

8. Route
Zimbabwe
Malawi
Madagascar
Zambia
Namibia

9. A C T I V I T Y
1. Name
2. Organization
3. Your Role
4. Your Biggest Challenge in 2016
Introductions

10. About GlobalGiving
One donor, one project, one community at a time

11. Q U E S T I O N
Raise your hand if you’ve heard of GlobalGiving

12. GlobalGiving is the first and largest global
crowdfunding community for nonprofits.
We make it possible for nonprofits
anywhere in the world to access the tools,
training, and support they need to make
our world a better place.

13. Always Open
Listen, Act, Learn.
Repeat.
Never Settle
Committed to WOW!
O U R
V A L U E
S

14. $212M
dollars
14,000
projects
165
countries

17. GlobalGiving
in
Africa

18. Select Corporate Partners
90% of current partners received a portion of funding

19. Online Fundraising
Manage, expand, and engage your network of donors

20. Q U E S T I O N
Are you are currently using online fundraising?
What has your experience been like?

21. M A R I K U R A I S H I
C O - F O U N D E R & P R E S I D E N T
G L O B A L G I V I N G
“The power of crowdfunding isn’t in the funding,
it’s in the crowd.”

22. What is Online
Fundraising?
An addition to the tools you already use
Increase visibility
Manage and grow your network
Increase donor engagement
Share ideas, tools, and resources

23. How Can Online Fundraising Help My Cause?
Offline Organizations
Audience and donors are
limited by geographical
location.
Online Organizations
Immediate access to a global
audience, increased visibility,
opportunity for growth.

24. Online or Offline, Goals are the Same
• Create relationships
• Build trust
• Deliver a message
• Give people a reason to donate
• Maintain relationships
• Continue to grow your valuable work!

25. Online fundraising grew
11.3% last year
(US donors)

26. Online Fundraising Process
Steps to take to begin

27. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZ
E

28. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZ
E

29. Creating a Strategy
Plan ahead

30. PLAN! Online fundraising doesn’t
happen automatically

31. Consider past accomplishments

32. Create a calendar with
campaigns and promotions

33. Outline a communications plan

34. Identify accountable staff and/or
advocates

35. Set realistic goals

36. Setting Goals
That are SMART

37. Q U E S T I O N
Does your organization set and measure goals?

38. S pecific
M
A
R
T ime-Bound
ealistic
ction-Oriented
easureable

39. “S”
your goal should be Specific

40. • Be better at fundraising
• Reach more people
• Become more popular
• Raise $10,000
• Have 100 donors
• 50% of donors = new donors
NOT
SPECIFIC
SPECIFIC

41. “M”
your goal should be Measurable

42. • More donors for our project
• Raise a portion of our program budget
• Most donors = repeat donors
• Increase newsletter list by 50%
• Raise $50,000
• Social media audience of 10,000 fans
NOT
MEASURABLE
MEASURABLE

43. “A”
your goal should be Actionable

44. • Solve the issue of global poverty
• Make donors happy
• Have a trending Twitter hashtag
• 50% of our newsletter subscribers open
our emails
• Get 100 more Facebook fans
• Increase the occurrences of repeat
donors by 25%
NOT
ACTIONABLE
ACTIONABLE

45. “R”
your goal should be Realistic

46. • Raise $1,000,000
• 100% of people open emails and donate
• Get one new donor
• Raise $10,000
• Increase donor database by 5%
• 30% of our email subscribers open
emails
NOT
REALISTIC
REALISTIC

47. “T”
your goal should be Time-bound

48. • Get 20 more Facebook fans soon
• Get 25 new supporters for when we need
them
• Raise $15,000 as quickly as possible
• Raise $5,000 in 30 days
• Increase donor database by 5% by the
end of 2016
• Improve email open rates by 10% over
the next six months
NOT
TIME-BOUND
TIME-BOUND

49. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals for 2016
2. Share with a partner to ensure that your goals are SMART
3. What are the top challenges you foresee in achieving your
SMART goals?
SMART GOALS

50. Break

51. Storytelling
The makings of a good story, and how to tell it

52. Why is Your Story Important?
Having a clear and inspiring story about your organization
and the work you do will help you engage your current
supporters and gain new supporters

53. 1
The Issue
2
The Place
3
The People
4
The Idea
5
The Motivation
Stories the Most Successful
Campaigns Tell

54. The Issue
What is the problem your project is trying to solve, and what are
the effects of that problem on one person’s life? Describe that
person’s life without your project.

55. MindLeaps
“’When I visited that school, I felt like I was a
normal child. I wasn't a street kid anymore.’
These are the words of Eric, a former street
child who now attends Sonrise Boarding
School in Rwanda.”
E X A M P L E

56. The Place
How is a problem or solution unique to a particular place or
region in the world? Who are the people who might care about
this person and place?

57. Earthwatch Institute
“Over 40 years, poaching reduced
Kenya's population of black rhinoceros
from 20,000 to a mere 539. Earthwatch
researchers and volunteers are bringing
black rhinos back from the brink of
extinction.”
E X A M P L EE X A M P L E

58. The People
How is a problem or a solution unique to an individual who lives
within a particular cultural context? How can you motivate other
people who might share that person’s identity or values?

59. Develop Africa, Inc.
“This project provides a safe haven –
an orphanage called the Dream
Home – to help raise children who
lost BOTH parents during the Ebola
epidemic in Sierra Leone…”
E X A M P L E

60. The Idea
What is your unique perspective on how to solve the problem?
Does your project revolutionize the way people usually deal
with an issue? How has your solution impacted one person?

61. charity: water
“charity: water is a nonprofit on a
mission to bring clean, safe drinking
water to every single person on the
planet.”
E X A M P L EE X A M P L E

62. The Motivation
What is your backstory that is driving you to fundraise for this
cause? How can you use your own story to connect with people
in your network and invite them to join you?

63. The Kupona Foundation
“Our vision? High quality maternal and
newborn healthcare for all.”
E X A M P L E

64. Use your story to fundraise.
Highlight stories to engage your supporters.

65. Leverage
Social Media to
Share Stories
Facebook
Twitter
Instagram
Blog

66. A C T I V I T Y
1. Identify your most successful story
2. Write down the elements of your story
3. Share it with the person next to you and
critique each other’s stories
Tell a Story

67. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZ
E

68. Building Donor Relationships
Keep and engage your supporters

69. Who Supports You Now?
Who is giving to your organization? Pay attention to their
patterns and why they give. Your best advocates and
supporters are the ones that already exist.

70. Who Could Support You?
Do you have people you don’t know giving to your
organization? Are there first time donors? These individuals
offer an opportunity to grow your network, but first you need to
engage them!

71. 43%
Overall
Donor Retention
64%
Repeat
Donor Retention
23%
New
Donor Retention

72. How to Build Relationships: 3 Ways
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts they
give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of your
team by asking them
to help you in your
fundraising efforts.

73. How to Build Relationships: Thank You Notes
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts they
give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of your
team by asking them
to help you in your
fundraising efforts.

74. Why do donors stop giving? Because they don’t feel
appreciated. Always remember to thank your donors.

75. Always Thank Your Donors.
Show your appreciate for all the things your supporters are
doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!

76. 50% of donors prefer personalization…
Versus speed when they are being thanked by the organizations they
give to. Pay attention to what they gave to, if they’ve given before, and
ask them why they give!

77. How to Build Relationships: Updates
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts they
give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of your
team by asking them
to help you in your
fundraising efforts.

78. Another main reason
donors stop giving is
because they forget
who they gave to!

79. Keep Them Updated.
Remind your donors of the impact they’ve been able to help
your organization create with great stories. This can inspire
them to give again, making new donors repeat donors!

80. Email your donors.
Keep your updates to your donors engaging, simple, clear, and on topic.
Upgrade your updates with great photos and video.

81. GlobalGiving requires partners to update their donors every 3 months – that’s
only 4 times a year! For maximum impact, we recommend monthly.

82. How to Build Relationships: Advocates
Thank You Notes Updates Create Advocates
Be sure to thank your
supporters – new and
old – for the gifts they
give.
Remind donors who
they gave to and why
by letting them know
the progress that’s
been made.
Make your best
supporters part of your
team by asking them
to help you in your
fundraising efforts.

83. Create Fundraising Advocates.
For your supporters that are passionate about your cause,
make them part of your fundraising team! Create tools to help
them reach out to their networks, thus growing your network.

84. 1
Do they care about
your organization and
cause?
2
Can they serve as
brand ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a large
network?
5
Are you comfortable
reaching out to them?
Identifying your Advocates

85. Once you have
identified your
fundraising advocates,
help them with tools,
content, templates,
calendars and
support.

86. Advocate Materials
Templates
Supply email, Facebook,
Twitter, and other templates.
Content Calendars
Work with them to create an
outreach calendar and plan.
Make sure they have the best
images, text, logos, and videos.

87. A C T I V I T Y
1. Map your current network
2. Map your potential network
3. Brainstorm ideas to reach your
potential network
Network Mapping

88. Break

89. Create Strategy
Set Goals
Tell A Story
STRATEGIZE
Network Mapping
Thank You Notes
Updates
Advocates
BUILD
RELATIONSHIPS
Leverage Social Media
SOCIALIZ
E

90. Leverage Social Media
Amplify your efforts

91. Q U E S T I O N
Raise your hand if you use social media regularly.
Keep your hand up if you use it for your business.

92. Post updates, stories, links, etc.
along with fundraising content

93. 1
Photos
2
Videos
3
Third party news
about your cause
4
Events and
milestones
5
Facts, infographics,
and quotes
Types of Content

94. Social media is about building a community of advocates
Set realistic expectations for fundraising
Do not spam followers
Keep in Mind:

95. Facebook Twitter
Instagram Blog
Build or join a
community
Start or join a
conversation
Share a visual
story
Share stories and updates

96. 1
Find out what your audience likes
and stick to it
2
Make your donors feel special
3
Tell real, impactful stories

97. 4
Be relatable
5
Use deadlines and targets
6
Connect campaigns with events

98. F A C E B O O K

99. Set a Strategy
Content Creation Implementation Results
• Quality over
quantity
• A picture tells a
thousand words
• Don’t strictly ask
for donations
• What is the best
time to post?
• How often should
you post?
• What is the call to
action?
• Use Facebook
insights
• Listen, Act, Learn.
Repeat.

100. Goals for Content
Appreciation Advocacy Appeals
• Recognize donors,
volunteers,
supporters
• Use specific “cause
awareness” days
and holidays for
appreciation
• Engage and share
content with others
• Show a peak into
the world of your
organization
• Share news and
updates
• Ask for donations
from your
supporters
• Ensure it’s an
actionable ask

101. T W I T T E R

102. Who, What, When
Who to Target and
Follow
What to Post When to Post
• Key influencers for
your cause
• Supporters &
donors
• News outlets
• Friends of your
cause & mission
• Shout outs to
supporters
• Stories and
successes
• News about your
cause
• Retweet relevant
info
• 5-8x daily
• Schedule
“evergreen” tweets
• Do not spam
followers

103. Plan ahead

104. Sample Calendar
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Campaign
Starts:
Send
Email #1
Facebook +
Twitter
Post
Facebook +
Twitter
Post
Facebook +
Twitter
Post
Send
Email #2
Facebook +
Twitter
Post
Fundraising
Event
Facebook +
Twitter
Post
Send
Email #3
Facebook +
Twitter
Post
Donor
Calls
Facebook +
Twitter
Post
Facebook +
Twitter
Post
Send
Email #4
Facebook +
Twitter
Post
Campaign
Ends:
Send
Email #5

105. A C T I V I T Y
1. Write down 3-5 ideas for future Facebook posts
2. Can you modify these ideas to post on Twitter?
If not, come up with new ideas specifically for
Twitter
3. Who can you follow? How can you build your
community?
Social Media

106. Break

107. Join GlobalGiving
We’d love to have you!

108. W H Y
G L O B A L G I V I N G

109. International organizations can use
GlobalGiving to bring US and UK tax
benefits to their donors.

110. Our partners enjoy access to a wide
variety of fundraising tools.

111. We provide training and support to
help you succeed!

112. GlobalGiving works tirelessly to bring
new donors and funding
opportunities to our partners.

113. 113
GlobalGiving is not engaging
your donors – you are!
Remember…

114. The GlobalGiving 15% Fee

115. In 2015, 50% of donors choose
to cover the GlobalGiving fee at
at checkout.

116. GlobalGiving
Programs & Services
One-on-one consultation
Customer service
Academies
Tools & training blog
Matching campaigns
Corporate partnerships
Site visits

117. 1) Apply online through GlobalGiving.org/apply
2) Get approved by GlobalGiving staff (~30 days)
3) Post ONE project through the site
4) Once the project is approved, raise money!
5) Reach $5,000 from 40 donors to become a “Partner”

118. • Training + support
• Customer service
• Campaigns + bonus prizes
• Access to the website
• Recurring donations
• Donations in honor of
• Donation manager + thank you feature
• Post reports to donors
• Donor tools: fundraiser pages, registries
Emerging Partner
• Added to GlobalGiving’s search
function
• Eligible for current partner only
campaigns + contests
• Able to advance to Leader &
Superstar through GG Rewards
program
• Additional training + fundraising
tools

119. Wrap Up & Questions
Thanks for coming!

120. Takeaways
Create a Strategy
Plan ahead
Set Goals
That are SMART
Tell Your Story
The makings of a good story, and
how to tell it
Build Donor Relationships
Keep and engage your supporters
Leverage Social Media
Amplify your efforts
Join GlobalGiving!
We’d love to have you!

121. Q U E S T I O N
Share one thing you’ve learned today

122. A C T I V I T Y
1. Review the outputs of today’s activities
2. Plan your next steps for when you leave
today’s workshop – keep the momentum
going!
Bring it All Together

123. thank you

124. GlobalGiving.org | 877.605.2314 | projecthelp@globalgiving.org