Join us as we cover our newest product releases. Ann Poletti, Senior Director, Employment Brand Marketing at DocuSign Kirsten Davidson, Head of Employer Brand at Glassdoor Mike Walsh, Senior Product Marketing Manager at Glassdoor Kira Federer, Product Marketing Manager at Glassdoor

1. © Glassdoor, Inc. 2016
How to Leverage
New Tools from Glassdoor
Glassdoor is a registered trademark of Glassdoor Inc.

2. © Glassdoor, Inc. 2016
Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone” after
joining the Webinar.
• All lines will be muted to avoid background
noise.
• You can ask questions at any time by
typing them into the Questions Pane.

3. © Glassdoor, Inc. 2016

4. © Glassdoor, Inc. 2016
Featured Speakers
Kirsten Davidson
Head of Employer Brand"
at Glassdoor
Kira Federer
Product Marketing Manager"
at Glassdoor
Ann Poletti
Senior Director, Employment"
Brand Marketing at DocuSign
Mike Walsh
Senior Product Marketing
Manager at Glassdoor

5. © Glassdoor, Inc. 2016
agenda
candidate’s decisions today
introducing new products
live demo
Know Your Worth™
Q&A

6. © Glassdoor, Inc. 2016

7. © Glassdoor, Inc. 2016
Inavero, 2015Retailing Today, 2013

8. © Glassdoor, Inc. 2016
Glassdoor User Survey, 2014

9. © Glassdoor, Inc. 2016
Introducing New Products

10. © Glassdoor, Inc. 2016

11. © Glassdoor, Inc. 2016
Target Your Ideal Candidate
Precisely target the exact talent you are
searching for
Increase Visibility of Your Jobs
Promote your branded photo and most
relevant positions to your targeted audience
Promote Your Jobs on Competitor Profiles
Influence job seekers as they research your
competition
Diversity & Inclusion
Grads & Millennials
Seasonal Hiring
Occupation and Geo
Veterans
Awards Announcement
Event Promotion

12. © Glassdoor, Inc. 2016
An insider’s view on working at Glassdoor from someone
who knows… Learn more
“2016 will prove native content as the solution for effective marketing inside the mobile stream.” -VP, Content Marketing at FORTUNE
Diversity & Inclusion
Grads & Millennials
Seasonal Hiring
Occupation and Geo
Veterans
Awards Announcement
Event Promotion
Maximize Your Reach
Precisely target the exact talent you are
searching for across desktop, tablet, "
mobile web and in the Glassdoor mobile app
Capture Their Attention
Promote your brand among competitors’
company, salary, benefits and interview reviews

13. © Glassdoor, Inc. 2016

14. © Glassdoor, Inc. 2016
Quarterly Insights
Access your performance trends and candidate
demographics via quarterly reports
Industry Analytics
Align your recruiting strategy with industry insights and
analytics
Candidate Trends
Understand the relationship between your employer
brand and your candidates’ interests
Benefit Ratings, Industry Comparative
Gender Traffic Trend

15. © Glassdoor, Inc. 2016

16. © Glassdoor, Inc. 2016
Provides a personalized view of your
Enhanced Profile for up to 4 audiences –
based on occupation
Highlight photos, videos and content tailored "
to your audiences
Feature a relevant review for the job seeker "
you’re targeting
EDITABLE CONTENT
INCLUDES:
1. Cover Photo
2. Featured Video
3. Why Work for Us
4. Featured Review
1
2
3
4

17. © Glassdoor, Inc. 2016

18. © Glassdoor, Inc. 2016

19. © Glassdoor, Inc. 2016
Define Your Key Audiences
Engineering
• Hero Photo
• Video
• Feature Review
• Point of Differentiation
Sales
• Hero Photo
• Video
• Feature Review
• Point of Differentiation
• Hero Photo
• Video
• Feature Review + Responses
• Point of Differentiation
• Company Updates, Awards
• We Are DocuSign Employee Spotlights
• Photos
• About DocuSign, Why Work

20. © Glassdoor, Inc. 2016
Tell Your Story: Employer Branded Content

21. © Glassdoor, Inc. 2016
Tell Your Story: Custom Content — We Are

22. © Glassdoor, Inc. 2016
Audience Targeting Live Demo

23. © Glassdoor, Inc. 2016
Know Your Worth™

24. © Glassdoor, Inc. 2016
The Importance of Pay Transparency
Source: Harris Poll, September 2016

25. © Glassdoor, Inc. 2016
Know Your Worth™ "
Launched on 10/18
Transparency is the ability to understand.
Transparency is the ability to be open and honest
about what we want, what we expect, and it’s
about being pleasantly surprised or challenged
about the things we don’t yet know.
Transparency is the new normal.
– Robert Hohman, Glassdoor CEO
“

26. © Glassdoor, Inc. 2016
Know Your Worth™ Live Demo

27. © Glassdoor, Inc. 2016
Employer Resources

28. © Glassdoor, Inc. 2016
Tips on Talking About"
Know Your Worth With Employees
1. Review the employee’s Know Your Worth estimated market value
2. Explain your company’s current compensation strategy
3. Explain your company’s process for promotions and raises
4. Know what’s important to your employee

29. © Glassdoor, Inc. 2016
Kirsten Davidson
Head of Employer Brand"
at Glassdoor
Kira Federer
Product Marketing Manager"
at Glassdoor
Ann Poletti
Senior Director, Employment"
Brand Marketing at DocuSign
Mike Walsh
Senior Product Marketing
Manager at Glassdoor

30. © Glassdoor, Inc. 2016