Messaging apps have surpassed social networks and they now aim to change the way brands communicate with consumers. An overview about the use cases and the technology that today is powering this once in a decade shift.

1. Giuliano Iacobelli, Co-founder / CEO
giuliano.iacobelli@stamplay.com
CHATBOTS
THE ONCE-IN-A-DECADE PARADIGM SHIFT

2. Monthly active users
for top 4 social
networks and
messaging apps

3. Messaging platforms aim to change the way
brands communicate with consumers
Chat UX is more natural, dynamic and avoid
any friction opening new accounts
No need to download an app
2016 is the year
of the bot

4. More than 900 million monthly active
users only on Facebook Messenger
In 2015 messaging apps have been the
fastest growing
In the global Top 10 of most used apps
6 are messaging apps
2016 is the year
of the bot

5. TYPE OF BOTS
SERVICE
Request a taxi, send flowers, book
an hotel. Imagination is the limit!
SHOPPING
In-chat purchases straigh
without leaving chat apps
INFORMATIVE
Customer support, easy access
to FAQ, news and engagement

6. • Check-in via messenger
• Flight informations
• Boarding card
• 24/7 Support
SERVICE BOT

7. • In app purchase
• Consumer targeting
• Push promotions and deals
SHOPPING BOT

8. • Send daily news
• Subscribe to news by topic
• Read the full news without leaving the
messaging app
SERVICE BOT

9. INFORMATIVE BOT
• Sends news
• Sends tips about make up
• Shopping assistant

10. ANATOMY
OF A BOT

11. • Connections with messaging platforms
• Rich content (Video/Immagini/Mappe)
• Call to action (Pre-defined user
interactions)
• Handling & storage of the conversation
state
• Natural language processing
• Integrations with 3rd party systems
The fundamental
elements of a bot:

12. Technologies on the field
Four main categories of tech composing a bot
Stores
Stores help manage state from
conversational interactions as your bot
might need to recall things.
Stores hold conversation data and keep
track of what state the system is in.
Services
Services are in charge of making
API requests, parsing data, and
formatting responses for our
handlers.
Message handler
The role of the handler is to handle the
message passed from Messenger, delegate
tasks to services, and send messages back
to the user.
Messenger
Messenger is where you receive
messages and route them to an
appropriate handler. The point of
Messenger is provide a layer of
abstraction on top of bot APIs.

13. Interactions and Integrations
Chatbots are entirely API-driven and event-driven
Receive message from user
Understand request and generate answer
Update conversation state
Reply to user
Submit request
to third party system

14. The cross-platform problem
One of the most critical choices is which platform(s)
to build the bot for (e.g. Telegram, WeChat, FB, Twitter, Kik, or another)?
SMS

15. A New universe of experiences to explore
Message-rendering capabilities vary across platforms; ranging from an ability to display plain-text
messages, to rich media to hyperlinks, to so-called “smart messages”

16. THINKING
ABOUT A BOT?

17. Giuliano Iacobelli
giuliano.iacobelli@stamplay.com
+1 (415) 481 8606
https://stamplay.com
Let’s talk