With dozens of different web properties spread across a number of international territories, a multi-billion dollar company was in need of a solution to better manage its customer identities and data at a global scale. The solution had to be scalable and flexible, offer robust administrative roles and permissions and keep the brand compliant with regional data privacy regulations.

1. CASE STUDY
The Challenge
With dozens of different web properties spread across a number of
international territories, a multi-billion dollar company was in need
of a solution to better manage its customer identities and data at
a global scale. The solution had to be scalable and flexible, offer
robust administrative roles and permissions and keep the brand
compliant with regional data privacy regulations.
The Solution
Gigya’s Customer Identity Management makes it easy for the
company to collect and manage millions of customer identities
across devices and domains. As users authenticate across web
properties via Gigya’s Registration-as-a-Service (RaaS) and Social
Login and then engage on site, Gigya captures their rich, first-party
data within its dynamic schema Profile Management identity
repository.
Profile Management automatically normalizes and indexes all of
this customer data, consolidating both structured and unstructured
data points captured across properties into complete customer
profiles. The repository also maintains automatic compliance with
ever-evolving social network, third-party and regional privacy
regulations. Finally, levels of permission are assigned to restrict
areas of Gigya’s admin console, API calls and specific data fields
based on internal user roles.
Products Used:
Multi-Billion Dollar Enterprise: Managing
Millions of Identities Globally with Gigya
SUCCESS HIGHLIGHTS
• Captured and stored unstructured
data types using preconfigured
database fields
• Automatically managed regional
privacy and compliance regulations
• Improved maintenance of disparate
data silos for various channels and
web properties
Social Login
Identity Access
Customer Insights
Registration-as-a-Service
(RaaS)
Profile Management

2. © 2016 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Gigya_Case_Study_Anonymous_022016
The Benefits
Giving site visitors the option to log in using a traditional username/
password or existing third-party account has had a significant
impact on user acquisition across the enterprise’s sites and apps.
With out-of-the-box support for 25+ global identity providers,
Gigya’s Social Login minimizes risk and maintenance requirements
with automatic API updates that keep pace with identity provider
privacy and policy changes.
By leveraging Gigya’s dynamic schema identity repository to
collect and manage customer data across dozens of global
properties, the enterprise has been able to save significant
developer resources without the need to:
• Preconfigure database fields to capture unstructured data
• Manage regional privacy compliance regulations
• Maintain data silos across channels and properties
Employees are assigned the right level of permissions based
on their roles and locations in the company, and are then able
to access the data they need to make more informed marketing
decisions via Gigya’s web-based Identity Access and Customer
Insights dashboards.
As users leverage single identities across devices and domains
and all data is tied to individual profiles, the enterprise has been
able to gain a single customer view across properties. This has
also allowed the brand to gain a deeper, dynamic understanding of
users’ demographics, interests and behaviors.
WORKING WITH
GIGYA HAS MADE
MANAGING OUR VAST
ARRAY OF
INTERNATIONAL
BRAND PROPERTIES A
MORE SEAMLESS AND
SUCCESSFUL
EXPERIENCE. THE
ABILITY TO ENTRUST
GIGYA WITH
REGISTRATION AND
SOCIAL LOGIN,
REGIONAL PRIVACY
REGULATIONS AND
USER ROLES AND
PERMISSIONS ENABLES
US TO FOCUS OUR
ATTENTION ON
MARKETING STRATEGY
AND OPTIMIZATION.
Manager, Multi-Billion
Dollar Enterprise