Gianni Catalfamo talks about what it takes to become a true Social Enterprise as opposed to someone who just dabbles in Digital & Social Media. As presented at the Global Bottled Water Congress in Barcelona (october 10th, 2012)

1. Become
a Social
Enterprise!
Gianni CATALFAMO download this presentation at:
slideshare.net/giannicatalfamo
Founder & Senior Advisor Ⓒ Creative Commons license
cc:catalfamo
www.catalfamo.com
m: +39 335 284758
e: gianni@catalfamo.com
Tuesday, October 9, 12

2. Social Media explained
I m eating a donut
I like donuts
Ял б ю п н и и
ю л о ч к
This is where I eat donuts
Look at my donut!
Watch me eating my donut
My skills include donut eating
A collection of the best donut pictures
Now listening to Donuts
I m a Google employee who eats donuts
Who has the best donut recipe?
Mein Kompetenz umfasst Krapfen essen
Tuesday, October 9, 12

3. Social Media explained
I m eating a donut
I like donuts
Ял б ю п н и и
ю л о ч к
This is where I eat donuts
Look at my donut!
Watch me eating my donut
My skills include donut eating
A collection of the best donut pictures
Now listening to Donuts
I m a Google employee who eats donuts
Who has the best donut recipe?
Mein Kompetenz umfasst Krapfen essen
Tuesday, October 9, 12

4. What do they have in common?
PEOPLE
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10. WHY
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11. HOW
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13. MECHANICS
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14. 5
4
Client
asset(s)
6
2
1 3
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15. GOVERNANCE
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16. meet
179,000
144,000
95,000
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17. A.:
to fix web issues
Q.: Why
does he
tweet?
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18. •Vision
1. Frame •Policy
•Objective
•Values
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19. •Training
2. Enable •Tools
•Support
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21. 3. Lead http://www.youtube.com/watch?v=BhxanhF2_ks
Courage is about doing it!
Tom De Long
Harvard Business School
Tuesday, October 9, 12

22. Can
we
ride
like
Paul?
Gianni CATALFAMO download this presentation at:
slideshare.net/giannicatalfamo
Founder & Senior Advisor Ⓒ Creative Commons license
cc:catalfamo
www.catalfamo.com
m: +39 335 284758
e: gianni@catalfamo.com
Tuesday, October 9, 12

23. ...or
like
Albert?
Gianni CATALFAMO download this presentation at:
slideshare.net/giannicatalfamo
Founder & Senior Advisor Ⓒ Creative Commons license
cc:catalfamo
www.catalfamo.com
m: +39 335 284758
e: gianni@catalfamo.com
Tuesday, October 9, 12