Growth Expert Gian Fiero's presentation on how to create & use social capital.

1. Social Capital
How to Create & Use It

2. What Is Social Capital?
Resources available in and through
personal and business networks.

3. They Include…
 Information
 Ideas
 Leads
 Business opportunities
 Financial capital
 Power & influence
 Emotional support
 Goodwill & trust
 Cooperation

4. It’s All About…
Relationships!

5. and…
Access!

6. Notable
Size, quality, and diversity of your
personal and business networks.

7. Social Capital =
Value!
Get things done
Achieve our goals
Fulfill our missions in life
Make our contributions to the world

8. No One Succeeds Alone…
The Myth of Individualism

9. Definition
The cultural belief that everyone succeeds or
fails on the basis of individual efforts and
abilities.

10. Definition

11. Social Capital =
Achieving personal success, business success,
and even a happy and satisfying life.

12. The Point
Success depends on our relationships with
others as much as it does on ourselves.

13. The Challenge
Individualistic -vs- Collectivist

14. Combined Strengths

15. Individual Strengths
Independence, self-reliance, self-sufficiency,
self-interest, and self-determination.

16. James Coleman
 Lowers our chances of success
 Depresses our pay
 Limits our promotions
 Decreases the value we create
 Reduces our ability to get things done
 Jeopardizes our health, happiness, and welfare
 Closes off all the great possibilities of life

17. First Lesson?
Unlearn the lessons of individual achievement

18. It’s Evolutionary
The human mind develops through relationships

19. No One Succeeds Alone…
The Talent Myth

20. No One Succeeds Alone…
The Intelligence Myth

21. No One Succeeds Alone…
The Education Myth

22. The Bottom Line
All the ingredients of success that
we customarily think of as
“individual”—
natural talent, intelligence,
education, effort, and luck—are
intricately intertwined with
networks.

23. Social Network Power
All the ingredients of success that
we customarily think of as
“individual”—
natural talent, intelligence,
education, effort, and luck—are
intricately intertwined with
networks.

24. Hard Evidence
Getting A Job
Pay and Promotions
Influence & Effectiveness
Venture Capital & Financing
Organizational Learning
Word of Mouth Marketing
Strategic Alliances

25. Soft Evidence
Happiness
BetterHealth
Longer Life
Venture Capital & Financing
Organizational Learning
Word of Mouth Marketing
Strategic Alliances

26. Value & Problems
People create value out of their
social capital. …Problems seek
solutions; solutions seek problems.

27. Networking
To be an effective networker, we can’t
directly pursue the benefit s of networks,
or focus on what we can get from our
networks. The best prescription is to take
themselves out of he equation, focusing
on how we can contribute to others.

28. Weave You Spider Web