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Younger generations spend more

     Spending per trip: grocery stores                          Spending per trip: mass supercenters


    65+                                                           65+




                                                                                s br iefi ng
                            tt hi
 45 - 64                                                     45 - 64




      t                 o ge
 lick
 33 - 44                                                     33 - 44



C15 - 32                                                     15 - 32


           $0   $10   $20   $30      $40         $50                     $0 $10 $20 $30 $40 $50 $60 $70 $80
                                                   $ spent


                                  source: mobileYouth via The Nielsen Company 2009




                                                                    MOBILEYOUTH                                  ®
                                                                         youth marketing mobile culture since 2001
Need more insights and data?

                                                      a mobileYouth® company

        The Youth Research Store
Offering you:
* Infographics
* Research Briefings
* Analyst Reports
* Books

Subject areas include:
* Mobile money
* Emerging markets
* Churn and influence
* New apps and services
* Youth mobile behavior

www.YouthResearchStore.com       click to visit store

                                   MOBILEYOUTH                               ®
                                     youth marketing mobile culture since 2001

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[mobileYouth] Retail Data: youth are biggest per trip spender

  • 1. Younger generations spend more Spending per trip: grocery stores Spending per trip: mass supercenters 65+ 65+ s br iefi ng tt hi 45 - 64 45 - 64 t o ge lick 33 - 44 33 - 44 C15 - 32 15 - 32 $0 $10 $20 $30 $40 $50 $0 $10 $20 $30 $40 $50 $60 $70 $80 $ spent source: mobileYouth via The Nielsen Company 2009 MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 2. Need more insights and data? a mobileYouth® company The Youth Research Store Offering you: * Infographics * Research Briefings * Analyst Reports * Books Subject areas include: * Mobile money * Emerging markets * Churn and influence * New apps and services * Youth mobile behavior www.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001

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