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[mobileYouth] Retail Data: youth are biggest per trip spender
1. Younger generations spend more
Spending per trip: grocery stores Spending per trip: mass supercenters
65+ 65+
s br iefi ng
tt hi
45 - 64 45 - 64
t o ge
lick
33 - 44 33 - 44
C15 - 32 15 - 32
$0 $10 $20 $30 $40 $50 $0 $10 $20 $30 $40 $50 $60 $70 $80
$ spent
source: mobileYouth via The Nielsen Company 2009
MOBILEYOUTH ®
youth marketing mobile culture since 2001
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MOBILEYOUTH ®
youth marketing mobile culture since 2001