HCP SCALE AND ACCURACY

1. ADFIRE.IO
REDEFINING HOW BRANDS
AND HCPS CONNECT
ADFIRE.IO

2. ADFIRE.IOADFIRE.IO
HCP SCALE AND ACCURACY
• Database of 8 Million+ HCPs
• Granular targeting capabilities
• Real-time analytics
• Dedicated account team
HEALTHCARE ONLY
We know the HCP market and can bring our
expertise to make sure you target exactly
who you are looking for. We can take your
lists to improve match rates as well as
optimize your list with the best HCP
database on the market today.
ABOUT ADFIRE

3. ADFIRE.IOADFIRE.IO
ADFIRE’S AUDIENCE
Rx Prescribers
• Primary Care
• Surgeons
• Psychiatrists
• Oncologists
• Emergency
• Dermatologists
• Medical Residents
• Physician Assistants
• Nurse Practitioners
Key Influencers
• Pharmacists
• Registered Nurses
• Allied Health
• Physical Therapists
• Occupational Therapists
• Speech Language
Pathologists
• Clinical Social Workers
AdFire's proprietary HCP database includes over 8MM records by capturing
and segmenting data from 300+ sources including online databases.
Select by degree, specialty, location, education, experience, and much more!
1.5MM 6.5MM

4. ADFIRE.IOADFIRE.IO
THE CHALLENGE OF
REACHING HCPs

5. ADFIRE.IOADFIRE.IO
HCP TARGETING IS CRITICAL BUT DIFFICULT
WHEN HCPs RELY ON THE INTERNET INSTEAD OF PHARMA FIELD REPS?
99% of HCPs use the internet to support their practice
84% utilize smartphones and tablets throughout their day.
WHEN DOCTORS DON’T HAVE AVAILABLITY FOR DETAILING?
40% of doctors are not allowed to speak with representatives
or simply don’t have time.
WHEN HOSPITAL/PHYSICAN NETWORKS CONTROL WHICH
SAMPLES REACH PRACTICES?
Physicians are no longer exposed to samples or marketing
materials because the decision is with the network.

6. ADFIRE.IOADFIRE.IO
CURRENT SOLUTIONS ARE NOT REACHING THE ENTIRE AUDIENCE
Website Based Direct Buys
On average
Only 5% of
viewers are
actually HCPs!
YOUR
AD

7. ADFIRE.IOADFIRE.IO
THE SOLUTION

8. ADFIRE.IOADFIRE.IO
Real Time Bidding
100%
of viewers
ARE HCPs!
YOUR
AD
AUDIENCE-BASED TARGETING

9. ADFIRE.IOADFIRE.IO
SAMPLE AUDIENCES
5,587,032
Nurse Practitioners 232,793
3,533,418
Internal Medicine 168,258
2,925,048
PCP – Family Medicine 139,288
1,652,532
Pediatricians 78,828
1,624,266
Dentists 77,346
1,162,014
Anesthesiologist 55,334
1,133,790
Optometrists 53,990
962,808
Radiologists 45,848
892,319
19,434,222
Total
Total
Monthly Impressions (est.)HCPs
Rx Prescribers
853,314
Psychologists 40,634

10. ADFIRE.IOADFIRE.IO
SAMPLE AUDIENCES
74,050,728
Registered Nurses 3,085,477
3,729,768
Pharmacists 177,608
3,372,117
Social Worker 160,577
3,281,691
Physical Therapist 156,271
3,270,729
Students in Healthcare Education 155,749
3,048,234
Psychology & Mental Therapists 145,154
2,107,455
Speech & Language Pathologists 100,355
1,749,993
Chiropractors 83,333
4,143,52
96,266,103
Total
Total
Monthly Impressions (est.)HCPs
Key Influencers
1,655,388
Physician Assistant 78,828

11. ADFIRE.IOADFIRE.IO
HOW ADFIRE CAN
SOLVE THE PROBLEM
ADFIRE.IO

12. ADFIRE.IOADFIRE.IO
DIGITAL AD TARGETING TO SCALE
HCPs VISIT
SITES OUTSIDE
OF THEIR
PROFESSIONAL
NETWORK,
ADFIRE
TARGETS
THEM
WHEREVER
THEY ARE
ONLINE

13. ADFIRE.IOADFIRE.IO
The right audience, the right place, at the right time.
• Time of day
• Website
• Audience
• # of Impressions
• Ad Placement
• Ad Format
Campaign
Optimization to
Maximize CPA*
AdFire uses a match network of 250+
partners to connect device IDs, IP
addresses and cookies online.
FULLY MANAGED RTB
ADFIRE.IO

14. ADFIRE.IOADFIRE.IO
ADDITIONAL SERVICES
Multi Channel Strategy
Campaign Tactics
Landing Pages E-mail Live Calls Direct Mail
ADFIRE.IO

15. ADFIRE.IOADFIRE.IO
LIVE CAMPAIGN CAPABILITIES
AUDIENCE OPTIMIZATION
REPORTING
TRACKING & ANALYTICS
DESIGN
BRAND SAFETY & VIEWABILITY
ADFIRE.IO

16. ADFIRE.IOADFIRE.IO
Rx CASE STUDY
Pharmaceutical Company uses AdFire to
Gain Advantage in Highly Competitive Market
• Highly competitive market
• Reduced budget YOY
• Increase high value actions
• Maintain brand safety
• Above average match rate
of client data (over 60%)
• Over delivered impressions
without increased cost
• 7,500+ clicks with above
average CTR
• $250 cost / HVA –
surpassing previous year’s
average
Situation:
A pharmaceutical company’s flagship drug is in a very competitive space, and each
year the competition for market share becomes more fierce. One of their core
marketing strategies is to target the HCP community. For their most recent
engagement, they were tasked with increasing the total number of high value actions
(HVAs) taken on their website, while decreasing their ad spend from the previous year.
Goals:
• Build national awareness and position their brand as the leader in the space
• Heavy-up targeting in select markets with known high-script writers
• Geo-targeting for select conferences
• Increase brand equity to HCP community
Solution:
AdFire was engaged for a 12 month campaign to promote awareness and increase
HVAs. Utilizing both client supplied data (that AdFire matched through a network of
over 250 partners) as well as AdFire’s proprietary HCP database of over 10MM records,
an outbound digital campaign was launched to target HCPs.
Conclusion:
Client was very impressed with AdFire’s ability to micro-target its core audience, as
well as enhancing the match rate of their first party data to effectively expand their
audience. AdFire is currently in discussion with this client to discuss a long range
partnership.
CHALLENGES
RESULTS
ADFIRE.IO

17. ADFIRE.IOADFIRE.IO
THANK YOU