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George Rossolatos (PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising (2002).

marketing semiotics semiotics new media consumer research cultural sociology cultural studies brand semiotics marketing disruptivesemiotics brand image ad rhetoric digital marketing marketing communications atlas.ti caqdas mixed methods branding phenomenology marketing and advertising rossolatos job interview

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//disruptiVesemiOtics//

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