//disruptiVesemiOtics//

1 Follower

George Rossolatos (PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising (2002).

marketing semiotics semiotics new media consumer research cultural sociology cultural studies brand semiotics marketing disruptivesemiotics brand image ad rhetoric digital marketing marketing communications atlas.ti caqdas mixed methods branding phenomenology marketing and advertising rossolatos job interview

Aktivität
Info

//disruptiVesemiOtics//

Präsentationen

Rossolatos stirling 4 7 16

George Rossolatos pres 2018 "The impact of digital technologies on marketing communications"

Rossolatos pres rhetordixit atlasti 2013

Dokumente

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS cfp semiophenomenology aug 2016

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL. IV

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.II

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.V

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.I

George Rossolatos Interdiscursive Readings in Cultural Consumer Research 2018