This document outlines steps for website development and search engine optimization. It recommends setting up a website using WordPress, establishing an online presence through Google Search Console, Google My Business and Google Analytics to track traffic. It emphasizes the importance of expertise, authority and trustworthiness (E-A-T) and using Google Tag Manager to deploy tracking scripts. The goal is to solve problems, add value and attract customers by creating helpful content and sharing across social media platforms to reach more people.

1. 2020
NEXTGENRAY
EssentialPrinciplestoMaster
WEB DESIGN & DEVELOPMENT

2. ROAD MAP COURSE OF ACTION
-Website & NAP
-Google Search Console
-Google My Business
-Google Analytics
-Google Tag Manager
~DO MORE, TO REACH MORE
NEXTGENRAY|2020

3. VISION BECOMES REALITY
START - TODAY
Starting today, you will carry out the plan
to expand your business.
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TAKING
MASSIVE
ACTION

4. WEBSITE -
WORDPRESS
IT'S NOT A SUGGESTION, IT'S REQUIRED
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REQUIRED SETUP
DOMAIN NAME
HOSTING
INSTALL WORDPRESS
BUILD WEBSITE

5. Name, Address, &
Phone Number(NAP)
MUST BE EXACTLY THE SAME EVERY WHERE
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WHO, WHERE, HOW
NAME
ADDRESS
PHONE NUMBER
(Website, Google Maps, Social, Press Releases & Linked Sites)

6. CLEARLY IDENTIFY
WHY YOU ARE IN BUSINESS?
WHAT'S
YOUR WHY
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"If you don't know where you are going,
you will end up somewhere else."

7. SEO - SEARCH ENGINE
OPTIMIZATION
I THINK I CAN, I THINK I CAN, I CAN SEO
Search Engine Optimization (SEO) is the practice of continuously
optimizing a website for higher rankings in the organic search results, with
a focus on popular search engines like Google. SEO is a technique that
can be used to get your website more traffic from organic searches. The
concept simply means people will find your business when they search
the internet.
NEXTGENRAY|2020

8. THINK !!!
E-A-T
EXPERTISE: Knowledgeable and skillful
in a particular area.
AUTHORITY: Influencers reference
your brand (you're the SOURCE).
TRUSTWORTHINESS: Positive
Reviews, Website associated with
location, HTTPS, Privacy Policy, be
trusted (How customers perceive you).
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SOLVE A PROBLEM, ADD VALUE, &
ATTRACTION.

9. GOOGLE SEARCH
CONSOLE
Go Live & Index
Google Search Console is a free
service offered by Google that helps
you monitor, maintain, and
troubleshoot your site's presence in
Google Search results.
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10. GOOGLE MY BUSINESS
LOCAL REACH - PEOPLE
Google My Business is a free and easy-to-
use tool for businesses and organizations
to manage their online presence across
Google, including Search and Maps.
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11. GOOGLE
ANALYTICS
TRACKING - KPI
Google Analytics uses a JavaScript
code to collect information from
websites. In this way, Analytics records
a visit each time a user views a page
with the Google Analytics code.
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Establish KPIs
Know what your tracking
Know where you are going
What works & What does not

12. GOOGLE TAG MANAGER
Google Tag Manager is a free tool that allows you manage
and deploy marketing tags (snippets of code or tracking
pixels) on your website (or mobile app) without having to
modify the code.
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Setup Google Analytics account.
Add the GTM script to your website.
GTM - use for FB Pixel, or other
marketing scripts.

13. GOOGLE MY BUSINESS
Schedule regular post on Google My
Business to share your resources
(ideas, products, events, or services).
WEBSITE CONTENT
Create content that can help others
understand more about the solution
you offer.
SOCIAL SHARE
Reach a larger audience by sharing all
your content on Social Media, Youtube,
Vimeo, and other platforms.
~DO MORE, TO
REACH MORE
NEXTGENRAY|2020

14. NEXTGENRAY
BRING YOUR VISION TO REALITY
WEBDESIGN&
DEVELOPMENT
NEXTGENRAY.COMGJRAYMOND@NEXTGENRAY.COM