1. to R.O.IReturn On Investment
or to R.O.RReturn On Relationship
in social media
is this the
question?
Source: Return on Relationship by Ted Rubin

2. Ted Rubin, author Return on Relationship
“a brand is what a business does
a reputation is what people remember”

3. to many businesses,
social is still
a campaign based tactic
#of likers, impressions, returns, euros & cents
etc…..

4. which is a good staff
quantify goals & KPI’s
show money to the CEO
you get to keep your job:
“your investment show returns, revenues”

5. still, remember that
social is about
communication, not advertising

6. social is about
developing relationships &
nurturing them
with each & everyone of your likers, followers…
today’s social consumer expects to speak with
the brand, opens a one to one dialogue.

7. social is about
developing relationships &
nurturing them
with each & everyone of your likers, followers…
today’s social consumer expects to speak with
the brand, opens a one to one dialogue.

8. sounds familiar?
back to the good old days
before mass advertising?
the days of face to face marketing
and sales?

9. what an
incredible & innovative
idea!

10. so…
getting the attention of people
you want to attract
is a constant count of progress

11. relationships must be built in
trust, honesty, transparency
like real life!

12. then and only then,
people will share
thus… in humans we build!

13. fact:
people, not platforms,
drive positive & meaningful
engagement in the new digital era

14. social media develops
a “service attitude”,
a great way to enhance
relationships with customers,
partners, suppliers, clients

15. social media develops
a “service attitude”,
a great way to enhance
relationships with customers,
partners, suppliers, clients

16. it's not about telling people
how great you are

17. it’s all about what other people say,
experiences they share
about your brand,
and that’s make it magical!

18. it might be a good time to start
changing your scope of thinking…

19. ⤹… from
convince & convert
to
converse & convert

20. listen
ask
how can I serve you
make it about them
know the people in your audience
aim for engagement

21. do you like it?
download it, share it
want to find more?
contact us
info@thebuzzfirm.gr www.thebuzzfirm.gr www.facebook.com/thebuzzfirm www.gplus.to/thebuzzfirm