Virtual resume - Pimpisa

www.themegallery.com
Contents
my ACHIEVEMENTS
my OBJECTIVES
my EDUCATION
my EXTRA TRAINING
my EXPERIENCES
Self INTRODUCTION
my CONTACT DETAILS

My OBJECTIVES
Quickly impress you with my experience,
knowledge, and presentation skills;
thereby compelling you to reach out and
offer me the job of a lifetime (full time or
consultancy).

self INTRODUCTION
我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。
My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master
of Business Administration with 17-year of experiences.
my PERSONAL DETAILS

self INTRODUCTION
我爱旅游，念书，上网，等等，。。。。
I love travelling, reading, and internet surfing and also prefer home decoration
and meditation.
my HOBBIES & INTERESTS

i live in SAMUTPRAKARN
Central of Thailand (near Bangkok)
self INTRODUCTION

self INTRODUCTION
Thai
泰文
Foreign languages
2. Chinese
中文
1. English
英文
my LANGUAGE PROFICIENCY
HSK Level 7
听力 82
语法 82
阅读 85
综合 70
TOEIC Score 730
Listening 315
Reading 415
Native speaker

self INTRODUCTION
Negotiation skills
Result-oriented
Good knowledge of shopper
research, consumer panel, retail
audit and consumer behavior
Sales & Marketing Skills
People & Coaching skills
Leadership skills
Team player
Independent
Analytical skills
Communication skills
Presentation skills
Out-of-the box initiatives
Entrepreneur spirit
Strategic vision
Self motivated
Category &
space
management
Sales & key
account
management
Marketing
Consulting
Purchasing &
merchandising
Trade
marketing
my
SKILLS &
EXPERTISES

self INTRODUCTION
Achieve sales, margin and profit target
my STRENGTHS

my EDUCATION
Vocational
Assumption
Commercial
College
Y1994
Y1998
Y2002
Y2005
Bachelor’s
Master’s
Certificate
Assumption
University
(BBA)
Qingdao
University
Assumption
University
(MBA)

my EXTRA TRAINING
• Category Management by 3M (Thailand)
• Customer Management Best Practice/ Category Management/ POP Driver by Nestle
• Key Account Management by Cyberdict Technology Ltd.
• Quality Leadership Programme by Crestcom
• Content Strategies for web, social media and new media channels by The Asia
Business Forum
Category Management
Path to Purchase
Customer Management
Best Practices
Quality Leadership Program
Content Strategies & New Media Channels Key Account Management

my EXPERIENCES
我经验过了好多公司比如说万客隆，雀巢公司，等等。。。
I had worked in many companies e.g. Makro, Nestle, etc.

my EXPERIENCES
Balance bargaining power
Achieve Sales & Profit Target
Maintain relationship with store level
to ensure smooth operation &
promotion efficiency
Review assortment, price,
promotion, and merchandising
Negotiate with vendors
Develop direction & differentiation
strategy for Non-Food Division Improve vendor performance
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery

my EXPERIENCES
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Space management
Develop regular & ad-hoc analysis for
sales & marketing team
Relationship with internal &
External stakeholders
Initiate category strategy/tactics Develop category
merchandising guideline
Develop business partner with MT
customers to ensure customer satisfaction
Develop Category &
Channel Strategy
Assortment Review and
Category Management Path-to-purchase & in-store activation

my EXPERIENCES
Space management
Initiate category strategy/tactic
Shopper & customer insight
Develop business partner with MT customers
to ensure customer satisfaction
Assortment Review and
Category Management
Home Shelf decoration
Price competitiveness
Category Management TrainingDevelop regular & ad-hoc analysis
for sales & marketing team
Premium sourcing
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”

my EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Increase Market Share
Increase brand awareness
Event MarketingMarketing Communication Plan
Develop digital Content
Product Knowledge &
Chinese Training
Develop market intelligence
Chinese Hotline
Retargeting
Marketing Budget Allocation

my EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Target Marketing
PR News
Product Launch Plan
Product Positioning
Sponsorship
Public RelationContent Marketing
Partnership
Increase Brand
Visibility
Marketing Campaign
Media Agency Relationship
POP Development

my EXPERIENCES
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Achieve Sales &
Profit Target
Develop relationship with both
internal and external stakeholders
Develop channel
strategy and tactic
Improve customer
satisfaction
Regular PC/ Sales
Team Training
Improve after-sales
services
Develop Win-Win relationship with MT
customers
Business Review
Process ImprovementSales Team Lead
Resolve channel
conflict
Increase productivity
of sales team

my EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Media Agency Relationship
Marketing Communication Plan
Develop digital Content
Develop market intelligence
Retargeting
Marketing Budget Allocation
Brand Plan
Develop relationship with both
internal and external stakeholders

my EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
New product development
Set marketing objectivesTarget Marketing
Product Line Extension
Achieve Sales &
Profit Target
Develop channel
strategy and tactic
Sales & demand
forecast
Increase Market /Share
Increase brand awareness
NPD Launch Product Positioning
Increase Brand
Visibility
Product Training

my EXPERIENCES
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Project Management Consulting & Training
Store Intelligence Promotion Intelligence
Category Management Training
Opportunity
Identification
Honorary Consultant
to owners
Co-develop tailor-made
software with partner
Research designed to help brands
influence shoppers to stop, look, buy
Build trust and
relationship with
clients/ partners
Coaching client management team

my EXPERIENCES
Position : Client Director
Period : Oct 2014 – Jan 2015
Renew Contract
Achieve Revenue Target
Vendor Relationship
Management Consultant to vendors to provide growth solutions
Consumer Insight
Training & Consulting
Data & Science
Customer Loyalty Coaching
client manager
Build trust and relationship
with clients/ partners
Work with retailer
Joint business plan
Retail trends
Dh & TL/ core team

Action Plan
my EXPERIENCES
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Business direction
Strategies and tactics
Business analysis
Reduce cost
Price restructure
Improve operation process
Increase revenue
Customer loyaltyIncrease margin Customer Satisfaction
Consultant to owner

my ACHIEVEMENTS
Reason to leave : Got new job

Reason to leave : Got new job
my ACHIEVEMENTS

my ACHIEVEMENTS

my ACHIEVEMENTS
Magazine ads of Cyberdict 11

my ACHIEVEMENTS
Cyberdict Crossword International Championship Youth Princess Cup 2008
@Central Bangna

my ACHIEVEMENTS
English on Screen project with Cyberdict strategic partner – Major Cineplex
@Major Ratchayathin

my ACHIEVEMENTS
Cyberdict Translation Championship 2009 @SE-ED Chamjuree Square

my ACHIEVEMENTS
Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008
@The Mall Bangkapi

Virtual resume - Pimpisa

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