Netflix Max is an interactive service on the PlayStation 3 that provides personalized recommendations for TV shows based on a user's ratings and interests. It represents a new level of interactivity that could revolutionize how people consume TV content. As more consumers get smart TVs and media devices, networks may be able to provide customized, individualized recommendations for new shows based on a user's profile and preferences. However, widespread adoption of this model will require agreements between cable providers and networks to allow full access to content across all services, as well as changes in consumer viewing behaviors as options for streaming and on-demand viewing increase.