A new startup hotel concept. with Finance and Marketing mix included.

1. Raga
Hotels & Resorts
By Gaurav Asthana
The Chain of Hotels

2. Place - Strategic Location
• Weekend Get away
• Khopoli.............(Pulling Mumbai Crowd)
• Tarkali ............(Pulling Pune + Mumbai Crowd)
• Jaipur .............(Pulling Delhi + Jaipur Crowd)

3. Khopoli
Khopoli

4. Tarkali

5. Product - Design Strategy
Tent House

8. Desert Tent

11. Introduction
• The Jaipur location will have altogether
different market dynamics from other
locations.
• It will be Resort/Airport Hotel offering Mid
Range Services.

12. Location
• Strategically located at Tonk Road.
• The near by vicinity includes
1. Airport-6.9km-14min,
2. Railway station-13.7km-27min,
3. Choki Dhani-7.2km-12min
4. Highway Routes to major cities like Agra &
Delhi.

13. Facilities & Complimentary Include
• In House Store- You can buy anything from our
decorations,
• Customized City Trips-Permutations of Guide,
Cars & Destinations(Monuments; City Special
Food Joints(Choki Dhani); Emporiums &
Showrooms like Jaipur Emporium, etc.)

14. • Laundry,
• Customized Interiors On Demand- Candle
Light/ Floral Decoration,etc,
• Florist,
• Concierge Desk- Ala Cartie Concierge Services,
• Wifi Access,
• Parking,
• Lunch & Dinner with the Hotel incharge

15. Kano Model

16. Basic Needs
• Parking,
• Wifi,
• Laundary,
• Transport on Demand

17. Performance Needs
• Concierge Desk,
• Customized Interiors,
• In House Store,
• Strategic Location,
• Room Interiors- Traditional

18. Customer Delight/USP
• Pay per Hour.
• Atithi Devo Bhav- Invitation to every guest for
one complimentary meal with the Highest
Designated Hotel Representative, & after the
meal he will be providing a Momento to each
guest as Lord Ganpati.
• Aarti Tika Welcome along with traditional
Dancers on entry.

19. Operation Excellence
• In House Store-Just In Time-Guests can buy
any of the goods that are their in hotel and we
will order them a new piece of the same.
5% Commission of the transaction will be
charged for the same.
• Pay/Hour- This would increase footfall and
occupancy of the Premium Suites.

20. Overview Pricing

21. Pricing
Room TYPE Total Rack Rate INR
Rev frm Room
Sold
Delux Room 14 4500 63000
Premium Room 4 6500 26000
Luxury Suite 2 10000 20000
total Rooms 20 Total Rev 109000
On 100% Occupancy per Night
Average Room Rate per Night = Rooms Revenue per Night / rooms sold per Night
peak
season 100% ARR = 5450
off
season 50% 2725
Means On An Average
we have to Sell Rooms
on this rate else we
might not achieve sales
target.
Monthly
Revenue INR
100%
Yield 3270000
50%
Yield 1635000

22. ROI
1 Month 1600000 Sixteen Lakhs
12 Months 19200000
One Crore Ninty two
lakhs
Investment Per
Property
Cumulative Returns Business Year
2 Crore (Investment) 1.92 Crore Year 1
Break Even 1.92 Crore Year 2
Profit 1.92 Crore Year 3
Since

23. Promotional Strategy
1.One of the things that can establish profitability is a healthy relationship with other
businesses in the area.( IMAGICA) A promotion that could be run with the other businesses
may be special, where hotel guests are offered a variety of special coupons for discount food,
admission and drink rates. There could also be coupons for other local entertainment
destinations such as museums, and amusement parks. recently opened ( Aqua IMAGICA)
Creating the impression that the hotel is an active hub for the other leisure spots in the city
can help to bring in more people from out of town that are looking for things to do during their
stay
2.Offer Discounts to Air Travellers and Radio Taxi Travellers
3. Free Amenities
4. Regional and National Press :
5.Website & SEO
6. Social Media / Mobile
7.Value Added Promotions

24. Government Aid to Raga hotel project
• Existing hotels which have not got any
incentives either from SICOM or MTDC in the
past, will be encouraged to convert
themselves into at least three star category
hotels by offering them incentives for a period
of 3 years only, limited to 75% of their eligible
Fixed Capital Investment [Gross block as on
31st March 2007].
http://www.maharashtratourism.gov.in/mtdc/HTML/Maharashtratourism/images/PDF/Tourism
Policy_2006

25. Government Aid to Raga hotel project.
• 75% exemption from registration charges and
50% concession from payment of permit
charges for sightseeing buses.
• Total exemption from Stamp Duty for the
projects located in B and C zones and 50%
exemption from stamp duty for projects
located in A zone.
http://www.maharashtratourism.gov.in/mtdc/HTML/Maharashtratourism/images/PDF/Tourism
Policy_2006

26. Marketing Objectives
• To continue to communicate our strategic
objectives to our target markets effectively.
• To provide a positive hotel experience to all
our guests.
• To accomplish our growth targets within the
given time and budget.
• Expand our markets and identify new markets
for our product and services.

27. Target Market Strategy
• Our primary targets would be professional
visitors (married couples and partners) to the
region from the following industries, where
annual corporate contracts can be entered
into:
• Travel trade
• Airline
• Automotive.

28. Strategy Pyramids
• Our marketing strategy is to focus customers'
attention on the high quality of the services
we offer. Within this strategy are three main
points aimed at different market segments.
• Unmatched Hospitality Sevices
• Personalized Services
• Luxurious Amenities