Presentación de Alberto Corbino, de la Università della Cucina Mediterranea (Sorrento/ Napoli) sobre "Protocolo Protocollo Zero Positivo para Restaurantes" en el I Congreso Internacional de Turismo Gastronómico

1. Alberto Corbino,
presidente de
www.ucmed.it

2. My home town: Napoli!

3. What is UCMed mission?
UCMed is a cooking school, but NOT ONLY.
We like to define it as a FOOD school
UCMed is the hub of a network which facilitates the encounter among
schools, companies, institutions, communities

4. The Mediterranean Institute of Culinary Arts
• No profit private Institute, established in Sorrento in 2009
• Active in training, research, education about any aspects
related to gastronomy, culinary arts, food industry,
tourism
• Vocational training center recognized by Campania
Regional Government, in 2012
• Leader of the Vocational Training Pole «Campania in 3b»
officially recognized by Campania Regional Government
in 2014
• Associazione di Promozione Sociale (Social Promotion
Association) recognized by Campania Regional
Government in 2015

5. UCMed is the
Leader of:
6 Public Schools in Campania Region
30 Private profit companies (restaurants, hotels, tourist agencies,
wineries, food producers, banqueting)
1 Town (Praiano, Amalfi Coast)
1 University Department (VET – University Federico II)
7 No profit associations

6. We serve a potential student
community of over 8.000 students

7. 2 main Centers of operation
Fondazione RAS, Castellamare di Stabia
Istituto Nazareth, Napoli

8. The RAS Foundation is a non-profit Italian
cultural organisation which was founded in
Washington DC in 2002, by the initiative of the
University of Maryland, as a cooperative
project in the field of cultural heritage, born
under the international treaty that links the
United States and Italy.
The “Restoring Ancient Stabiae” project aims
to build an Archaeological Park of almost sixty
hectares on the site of ancient Stabiae (a city
buried with Pompeii and Ercolano by the
eruption of Vesuvius in 79 AD

9. Napoli: Umanità Tradizione Ricerca Internazionalità Responsabilità Educazione.
Rappresenta un progetto fondato su 4 principi:
•sapere (dovrà essere una scuola e insieme un centro di cultura ed educazione);
•sostenibilità (sociale, economica, ambientale);
•responsabilità (produttori responsabili, consumatori consapevoli);
•innovazione (nei cibi, nelle tecnologie, nelle relazioni commerciali).

10. 1) Cómo están cambiando las clases de cocina (en la cocina
mediterránea), como consecuencia de un público más
informado (llamado: selectivos - selecterians).
2) Introducir productos locales en restaurantes, especialmente
a través del estudio de casos de restaurantes famosos y
pizzerías en la tierra natal de la pizza, Nápoles (nuestro
partner Johnny Pizza a Portafoglio y otras;
3) Presentar el "Protocolo Cero Positivo" para restaurantes
responsables, creado por UCMed para fomentar la
Responsabilidad Social Empresarial en este sector.

12. Town Number of Michelin Stars
restaurants 2017
Vico Equense 3
Massa Lubrense 4
Sorrento
Piano di Sorrento
Castellammare di Stabia
2
1
1
SORRENTO PENINSULA TOT 11
Amalfi 1
Maiori 1
Positano 3
Ravello 1
AMALFI COAST TOT 6
Capri Island 3
TOTAL of the district 19/39

13. 2) Introducir productos locales en restaurantes, especialmente a través del
estudio de casos de restaurantes famosos y pizzerías en la tierra natal de la
pizza, Nápoles (nuestro partner Johnny Takuè - Pizza a Portafoglio y otras;

17. video Boccone Sicuro
TV spot: BOCCONE SICURO «Safe Bite»

18. Mucha gracias por su atenciòn
Eskerrik asko