Product Photography and Editing : The name of the process gives a basic idea of what the service involved in Product image clipping services. This refers to isolating the image of the product from the unflattering background it rests on. In this era when people are warming towards the idea of online shopping whatever let it be for; clothes, shoes, cars, accessories, houses, you name it and it is being sold online. Unlike a direct shopping experience where the buyers can hold, touch and feel the object they are about to buy, the online buyers have to be make their decision by looking at the image on the website. Since images are the only source through which the clients can be lured into making a positive decision, the websites in turn should invest time and energy to make sure the images are perfect in all aspects. At Photo Editing India, extreme care is given to each image. The artists here let the image unravel itself by making changes in the background, by adding or lessening the brightness, contrast and such. Each image is an entity by itself and the technicians are aware that there is no one method that can be used to bring out the innate beauty of the image. Hence no tool is used directly on any image unless the tool can aid in making the image better and in no way harm the originality and versatility of the product. We at Photo Editing India do not believe in machines/softwares being able to replicate what the artists can. But we use the modern tool to help us process the images better. Each image is scrutinized by the experts and product image clipping services are employed. Product Photo clipping is a must in this era of online shopping and Photo Editing India ensures that your product will look perfect once it has been through the expert hands of our technicians. Given Photo Editing India’s experience and work done in product clipping services, the company has significant client base in e-commerce websites. The sheer brilliance of the technicians is reflected in the clients` satisfaction. The infrastructure which is in place helps the clients to transfer raw files through FTP, and also extreme care is taken to make sure that the perfected images are back with the client within the specified time frame. Photo Editing India uses a variety of techniques to for Image Clipping (also called Photo Clipping): Clipping path, Photo Masking, Product Image Clipping, Background Removal, Image Tracing, Image Cropping Services.

1. PHOTO EDITING INDIA Serving Clients globally
“PRODUCT PHOTOGRAPHY AND EDITING”

2. Pictures, paintings, drawings, sketches, Photographs,
images, graphics and the like are so widely used and
powers for a reason. It has for long been proved without
doubt are very powerful tools that influence and leave a
mark on our minds. Not surprising is it? Given that the
sense of vision by far outweighs and out shadows all the
other senses. Very few senses compete in isolation or
otherwise. The only rival would be the potent
combination is the sense of vision combined with the
sense of hearing.
Gence the audio visual medium is probably the most
powerful and among the largest influencers, whether we
realize it or not. It has been so taken for granted, that we
stopped and failed to appreciate the large degree that
audio visual and visual mediums affect and influence us
and our choices.

3. Artists, sociologists, scientist and the like have for ever known and have not the relevance pass and fade on
them. The other breed that has for ever known and have never let themselves the importance and the
significance of the audio visual and the visual mediums are the marketing professionals. They would flog
themselves the day they undermined and failed appreciate the powers of the sense of vision.
Natural then for them to focus and perfect their craft around tantalizing and seducing the sense of vision.
From time immemorial this is being done, hence we see pieces of art that were the cult of its times, pieces
of art that have found their dwelling in the classics sections of museums and galleries and most importantly
deeply imprinted in millions and millions of minds. Would you brave a guess on how many recognize and
evangelize the beauty of a ‘Mona Lisa’ or a ‘David’ and how few among them have ever laid eyes on the
original piece of art.
Advertisers, sellers are aware of this impact and have
scientifically researched and perfected the art of
creating maximum impact on the minds of the
audience who are a potential buyer, if not today
tomorrow.
Add to this melli the huge amount of time we today spend on the internet online either through our Desktop
PCs (ye few of us dinosaurs are still around), Laptops, pads, tablets, phones and whatever else. It is only
natural that marketers and sellers are flooding the internet to get out attention and imprint their brands,
products, services in our minds.

4. Little wonder then that photography and pictures are of ever growing importance, and the field of
photography is specializing. Photographers choosing to shoot pictures of a particular kind and then go on to
become experts. One such growing tribe is the product photographers. They shoot products in a way that
the product looks its attractive best and communicates to its audience not only the aesthetic beauty in way
of design, color texture and so on but also communicates the utility of the product and creates in the viewer
an aspiration and associated wellbeing. The whole field of photography and imaging has progressed and
taken big steps both in the process of shoots and in terms of equipment and in post shoot image editing and
enhancement.

5. In product photography one of the critical cogs is that of IMAGE CLIPPING SERVICES which has many
components the two more complex and critical ones are the IMAGE CLIPPING PATH SERVICES and PHOTO
MASKING SERVICES. In image clipping path, the path of or the outline of the object (which would be the
would be the product and at times could be a person showcasing the product) is drawn and clipped and
removed. On this enhancement techniques are used to ensure that the object is highlighted and converted
to its attractive best. After the clipping path service the object is place backed on a further modified at timed
cropped back ground to ensure a perfect frame where the background compliments and aids to ensure that
the object is prime and communicates effectively to the audience. Photo masking is done after the image is
clipped and removed, it can be a very complex process, where in the image is embellished with different
masking techniques, the masking techniques used ensure that the edges of the clipped image are
smoothened. This technique is used to rectify the flaws in the RAW image and to smoothen the edges and
flaws. Hence these two are not only critical but also complementary processes. This contributes in making a
picture perfect.
The contribution of artists working on images in the post shoot stage is huge in the overall endeavor of
creating visual images to leave a lasting impact on the audience and make them a potential buyer of the
product or service.
A little while back we had articulated the importance of PRODUCT IMAGE CLIPPING SERVICES and
specifically of Clipping path and photo masking. As important these two are there another two that are
equally critical and important to ensure that the image is perfect, they are BACKGROUND REMOVAL
SERVICES and IMAGE TRACING SERVICES. What do these services achieve? How do they contribute to, in
contribute to, in the overall scheme of improving and perfecting a product image? Why do Product
Photographers and photo enhancement technicians need them?

6. There is no debate in the overall need and importance of photo editing in the field of product photography.
The ultimate aim of the photographer and the technicians working on the images post shoot is to ensure
that the images are not only pleasing, but are attractive and that the object of the picture is accentuated to
the highest possible level.
All the mentioned services are by far self-explanatory. Product image clipping as the name means is a
process in which the product is outlined in the overall photograph and then clipped and removed and then
perfected, the blemishes removed, the color tone and cast perfected, glares and shadows removed and then
after the product has been clipped and removed the background is analyzed with the perfected object in
mind. Does it suit the final perfected object, does it compliment the whole look, and does it highlight and
accentuate the object enough. Here comes the additional tools and techniques of removing the background
and modifying it to make sure that the perfect product image (which has been clipped and edited and
perfected) is married to the perfect background and they together go on to make the perfect product image
that all the stakeholders so intended to have.

7. Product Photography in time has become so complex for not is the product highlighted but many
a times it encompasses and takes on the challenge of the portrait photography. For many a times when a
product is highlighted there is a person involved to help communicate the utility or the ease of use or at
times to create the aura and ambience which in turn communicates and creates the aspiration or feeds on
the existing aspirational needs and desires of the audience. Given then that the person in the image forms
an important element of the overall image. The technicians working on the image have to carry out
processes typical to portraits. There are times that the product belongs to the outdoors or there is a need to
showcase it in the outdoors at times like that lot many more image enhancement techniques come into play
as the moment we move outdoors the number of attributes that are beyond human control drastically
increase and that translates to more post shoot image enhancements activity. Here in color casts, exposures,
temperatures, hues, white balance all of these and more are likely to come into play. Thus though a product
photographer and image enhancement technician specialises in his craft of product photography he or she
forever is required to stay updated with the other facets of photography and image editing as there are
people, objects, indoors & outdoors elements at play. Making it imperative that they know the whole gamut
of activities to ensure they shoot and then produce the perfect picture for the product and its utility.

8. PRODUCT IMAGE ENHANCEMENT SERVICES IN INDIA : Product photography is a much
specialised field. In this day and time when e-commerce is growing exponentially. We as a society
cross section are beginning to spend a significantly large amount of our time online on the internet.
and products are not cognizant to the reality and not only looking to sell online but to market and
brands across online platforms be they on the internet or mobile based apps. One critical cog for
of products online strategy to work is high quality images. Images that showcase the product
create a desire and aspiration to acquire or buy the product.

9. High quality images are equally critical in
growing a brand or the idea. The image needs
to communicate the product features and its
applications effectively to ensure that the
customer know what he or she is purchasing
and has a fair idea about the dimensions,
features ,attributes and so on.
All this is done with the aid of images largely
accompanied by text doing the rest. Little
wonder then that product photography is
highly specialised and in great demand globally.
In today’s age and time photography goes hand
in hand with image editing and image
enhancements, it is only natural then that
product image editing and enhancements has
become a specialisation in its own right.
With professional and image editing experts across the globe at times specialising and working exclusively on
product images and largely contribute in the overall selling process and hence greatly valued by e-commerce
websites, product companies and brands alike. With the fast changing landscape of the industry and a
largely accepted process of image editing and enhancement being outsourced to experts and professionals
around the globe, India is fast capturing the imagination of this market and services global e-commerce
companies.

10. Like in the other sectors where processes are outsourced in image editing and enhancement too, India
delivers quality with fast turnaround times at extremely competitive rates. Making Indian companies in
product editing significant global players. The skilled and trained professionals who are adept and
experienced in using the latest software and the latest versions of Photoshop are able to edit and perfect
images not only for the digital medium but the print medium too. Like in every vertical there are always a
few significant process that adds value and hence become important and paramount. In image editing and
enhancement image clipping service is one among one such service. The image of the product is clipped
and enhanced if required, where in tone texture and color are corrected and then merged with the ideal
background which highlights and showcases the product best. Clipping path services in India are not only
provided at extremely competitive prices but are done at a quality which is enviable. Once the path is traced
and the images clipped, the next critical process is of ‘mask image’ where image is worked upon layer by
layer and either masked or unmasked as required to ensure that the product looks at its best and the perfect
image is created. These three services pretty much form bulwark of image editing and enhancement services
in product photography.