Process to create great mobile game. How we developed hit Archero? How we starte, what was our process to improve, test the project?

1. Thoughts
on
Casual Gaming Business Models

2. Hypercasual’s Growth & Problems

3. Hypercasual’s Origin
FlappyBird 2048 Don't Tap The
White Tile Stick Hero Stack
Piano tiles 2 Dancing Line
Crowd City
Paper.io
Casual IAA + UA
Hypercasual + Cross Promo
Hypercasual + IAA + UA

4. Snake
Hypercasual to Casual: Case Study
ZigZag Through The Fog Dancing Line
• 4 buttons to
move
• 1 tap to move
2 directions
• 1 tap to move 2
directions
• But there’s more
content in the
journey
• 1 tap to move 2
directions
• But there’s more
content in the
journey
• Combines
gameplay with
music and rhythm

5. But this sort of model has ended.
Why?

6. The Problems Brought by Hypercasual
• Aggressive use of pop-up ads —> Bad gaming experience for
players so Organic installs are decreased.
• Game’s lifespan has decreased —> has destroyed the
developer’s working cycle.
• They grew too strong, disrupting game’s traffic —> means good
games have no chance to survive.

7. Because we have a strong design of IAA and gaming
experience, we can continue providing new content.
How to survive in such a situation?

8. Slidey: Block Puzzle
v 2.2.15
Total
Revenue
v 2.2.20
v 2.3.04

9. The ARPDAU increased
by 30%.
How to survive in such a situation?

10. We can also use Hypercasual controls to add stronger system
for more IAPs. Here are a few experiments:

11. We can also use hypercasual controls to add stronger
systems for more IAPs and Rewarded Videos. Here are
the results of our experiments:

13. Release To Hit!
Drag To Run!
Controls

14. Random Skill Combinations
Fun and Strategic: There are more than 100 combinations of skills for players to experience and experiment
with. Each skill is unique and brings a complete sense of brand new gameplay to the battles.

15. Monsters & Levels
Heaps of destructive fun: Over 50 different types of bosses, 200 different types of monsters all awaiting your
destruction. Play and keep playing; we guarantee you won’t be bored.

16. New Surprise Across Every Door!
Semi-random procedurally constructed levels across each door! So you’ll be surprised every time you walk
through! A new adventure everywhere you go!

17. Fuse to Upgrade & Grow!
A super easy growth system! Upgrade your items and weapons to get stronger! The stronger you are, the
more monsters you can defeat!

18. Random Talents
Test your luck out to see which Talent you can get to add permanent buffs to your character!

19. Monetization!

20. Thank you