Understanding Programmatic Advertising
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The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
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Understanding Programmatic Advertising
- 1. PROGRAMMATIC ADVERTISING UNDERSTANDING The sheeramountofconsumerdata available hasmade manual campaign optimization strategiescostly and inefïŹcient.Predictive marketing and programmaticcampaignsarequicklybecoming the industrystandard,withprogrammaticadsestimatedtomakeup50% ofalldigitaladsalesby2018.1 Butwhatisprogrammaticadvertising, andwhatcanitdoforyourbusiness? WHATISPROGRAMMATICISADVERTISING? Programmatic advertisinguses artiïŹcialintelligence(AI) technologieswith advancedalgorithms thatanalyzeconsumer dataandprocessitin rerealtime Campaignmanagers andadvertisersinput campaigngoalsand keyperformance indicators(KPIs)into theprogrammatic system TheprogrammaticAI startsoffbyusing predictiveanalysis,then âlearnsâwhatworksbest andadjuststhe campaignsoitsads reachthemostproïŹtable tatargetmarkets HOW CANITHELP LettingtheprogrammaticAIfocusonyourdigitalcampaigngivesyouthe opportunitytoworkhands-offanddirectyourattentiontootherareas TheAIalgorithmscanbetaughttodetectandavoidadfraud Programmaticadvertisinguseslessresourcesthanmanualcampaigns,resulting inamuchhigherROI ABRIGHTOUTLOOK2 ProgrammaticadcompaniesCriteo, RocketFuel,theRubiconProject andAOLmadeacombined $1.5billion inglobalrevenuein 2013 Thepricesfor programmaticadsare increasingacross multipleadformats ToLearnMoreAboutProgrammaticAdvertisingorto SpeakwithOneofOurDigitalMarketingExperts, ContactUsToday! 1 http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 2 http://www.businessinsider.com/the-programmatic-and-rtb-ad-report-2014-8