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Not to miss sessions and networking events for
B2B Marketers at Dreamforce 2013

Monday

Tuesday

Nov 18

1

All Week for Marketo
Customers & Partners Only:
Marketing Nation Lounge
Mon-Wed 9:00 am – 5:00 pm
Jillian’s (175 Fourth Street)

2

Why Communities is the
New CRM—The New Rules
Of Customer Engagement
11:00 am – 12:00 pm
Yerba Buena Center for the Arts
Lam Research Theater

Nov 19

Innovative Pricing and
10 Packaging Strategies
Featuring Greg Ott, CMO,
Demandbase

4

11 Secrets to Email
11 Marketing that Gets
Opened, Read, and Clicked

12 B2B Social Marketing—You
Can’t Ignore It Any Longer!

Marketing Leadership
13 Fireside Chat: Cisco
& Salesforce CMOs

11:30 am – 12:30 pm
The Westin St. Francis
San Francisco, California East
5

Marketing Cloud:
Generating Leads and
Sales on Social Channels
2:00 pm – 2:30 pm
The Westin St. Francis
San Francisco, Tower Salon A

6

Marketing Cloud: Testing &
Optimization Strategies
3:00 pm – 3:55 pm
The Westin St. Francis
San Francisco, Tower Salon A

7

DemandFans Customer Dinner
*Open to Demandbase
Customers only. Contact your
CSM for details.
6:00 p.m.

8

17

1:00 pm – 1:30 pm
Palace Hotel, Sea Cliff

3:30 pm – 4:30 pm
Moscone Center West,
3006 / 3008

18

19

Block Party
20 Hosted by Zuora
8:00 pm – 12:00 am
Mint Plaza, Mezzanine

Thursday

Marketing’s Next Move Event
(For B2B marketers!)
Brought to you by Demandbase

Nov 21

21

Dreamforce Gala
16 with Green Day
7:00 pm – 11:00 pm
AT&T Park

Jump-Start Your Mobile
Initiatives & Supercharge
Engagement
4:00 pm – 4:30 pm
San Francisco Marriott Marquis,
Club Room

4:30 pm – 5:30 pm
Palace Hotel, Gold Ballroom

5:00 pm – 8:00 pm
Roe Restaurant

New Reality: How Big Data
Insights Help Cisco Stay on
Top of Its Marketing Game
10:30 am – 11:00 am
Palace Hotel, Presidio

Marketing Cloud: How To
14 Create a Killer Content
Marketing Strategy

15

A Perspective on the
Marketing Technology
Landscape: Making Sense
of the Mayhem
(Marketo, Lumna)
9:00 am – 10:00 am
Palace Hotel, Twin Peaks

12:30 pm – 1:30 pm
Palace Hotel, Ralston Room

Grow Baby Grow:
Using Salesforce to Fuel
Small Business Growth
Featuring Greg Ott, CMO,
Demandbase

Marketing Cloud: YOUTILITY:
Why Smart Marketing is
About Help Not Hype

Nov 20

11:30 am – 12:30 pm
1 Kearny Club

11:00 am – 12:00 pm
Moscone Center West,
3001 / 3003

3

Wednesday

Marketing Cloud:
B2B Social Media—Not As
Different As You Think
9:00 am – 10:00 am
The Westin St. Francis
San Francisco, Tower Salon A

22

50 Shades of Clarity:
A CMO’s Guide to Marketing
Metrics and ROI
10:00 am – 10:30 am
Palace Hotel, Twin Peaks

Silver Lining Party
featuring video DJ Mike Relm
Brought to you by Demandbase
& The Marketing Alliance
8:00 pm – 12:00 am
The Mezzanine

9

Grace Potter & The Nocturnals
Brought to you by SilverPop
9:00 pm – 12:00 am
Ruby Skye

Brought to you by

Designed by

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Infographic: A Marketer's Guide To Dreamforce

  • 1. guide r’s Th Marke 2b te b e to DReamforce 8 20 Mezzanine Maso n St. 13 3 Jillian’s Moscone West t. 4th S 19 Pow ell S t. Marriott Marquis Moscone 10 2 The Westin Kearny Club YBCA 16 4 5 6 21 Po st St. 80 1 Ruby Skye Ge ary St. t. 5th S 9 11 12 14 17 18 22 t. 3rd S Palace Hotel 15 Dreamforce Gala St. St. on ssi Mi St. 80 rd wa Ho St. 2nd t rke Ma Roe Restaurant e St. Beal sco ci Pa nS AT &T an Fra n Demandbase HQ W S rk n tow Do w N E Not to miss sessions and networking events for B2B Marketers at Dreamforce 2013 Monday Tuesday Nov 18 1 All Week for Marketo Customers & Partners Only: Marketing Nation Lounge Mon-Wed 9:00 am – 5:00 pm Jillian’s (175 Fourth Street) 2 Why Communities is the New CRM—The New Rules Of Customer Engagement 11:00 am – 12:00 pm Yerba Buena Center for the Arts Lam Research Theater Nov 19 Innovative Pricing and 10 Packaging Strategies Featuring Greg Ott, CMO, Demandbase 4 11 Secrets to Email 11 Marketing that Gets Opened, Read, and Clicked 12 B2B Social Marketing—You Can’t Ignore It Any Longer! Marketing Leadership 13 Fireside Chat: Cisco & Salesforce CMOs 11:30 am – 12:30 pm The Westin St. Francis San Francisco, California East 5 Marketing Cloud: Generating Leads and Sales on Social Channels 2:00 pm – 2:30 pm The Westin St. Francis San Francisco, Tower Salon A 6 Marketing Cloud: Testing & Optimization Strategies 3:00 pm – 3:55 pm The Westin St. Francis San Francisco, Tower Salon A 7 DemandFans Customer Dinner *Open to Demandbase Customers only. Contact your CSM for details. 6:00 p.m. 8 17 1:00 pm – 1:30 pm Palace Hotel, Sea Cliff 3:30 pm – 4:30 pm Moscone Center West, 3006 / 3008 18 19 Block Party 20 Hosted by Zuora 8:00 pm – 12:00 am Mint Plaza, Mezzanine Thursday Marketing’s Next Move Event (For B2B marketers!) Brought to you by Demandbase Nov 21 21 Dreamforce Gala 16 with Green Day 7:00 pm – 11:00 pm AT&T Park Jump-Start Your Mobile Initiatives & Supercharge Engagement 4:00 pm – 4:30 pm San Francisco Marriott Marquis, Club Room 4:30 pm – 5:30 pm Palace Hotel, Gold Ballroom 5:00 pm – 8:00 pm Roe Restaurant New Reality: How Big Data Insights Help Cisco Stay on Top of Its Marketing Game 10:30 am – 11:00 am Palace Hotel, Presidio Marketing Cloud: How To 14 Create a Killer Content Marketing Strategy 15 A Perspective on the Marketing Technology Landscape: Making Sense of the Mayhem (Marketo, Lumna) 9:00 am – 10:00 am Palace Hotel, Twin Peaks 12:30 pm – 1:30 pm Palace Hotel, Ralston Room Grow Baby Grow: Using Salesforce to Fuel Small Business Growth Featuring Greg Ott, CMO, Demandbase Marketing Cloud: YOUTILITY: Why Smart Marketing is About Help Not Hype Nov 20 11:30 am – 12:30 pm 1 Kearny Club 11:00 am – 12:00 pm Moscone Center West, 3001 / 3003 3 Wednesday Marketing Cloud: B2B Social Media—Not As Different As You Think 9:00 am – 10:00 am The Westin St. Francis San Francisco, Tower Salon A 22 50 Shades of Clarity: A CMO’s Guide to Marketing Metrics and ROI 10:00 am – 10:30 am Palace Hotel, Twin Peaks Silver Lining Party featuring video DJ Mike Relm Brought to you by Demandbase & The Marketing Alliance 8:00 pm – 12:00 am The Mezzanine 9 Grace Potter & The Nocturnals Brought to you by SilverPop 9:00 pm – 12:00 am Ruby Skye Brought to you by Designed by