Weitere ähnliche Inhalte Ähnlich wie Holiday sales checklist webinar presentation (20) Mehr von G3 Communications (20) Kürzlich hochgeladen (20) Holiday sales checklist webinar presentation1. Holiday Sales Checklist
The Top Five Ways To Convert More Sales In The
Store During The Peak Selling Season
Copyright © Escalate, Inc. All Rights Reserved.
2. Welcome Webinar Attendees
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Holiday Sales Checklist – Converting More In-Store Sales
Copyright © Escalate, Inc. All Rights Reserved.
3. Panelists
Moderator
Andrew Gaffney
Editor
Retail TouchPoints
Speaker
Gene Weaver
Product Manager
Escalate Retail
Holiday Sales Checklist – Converting More In-Store Sales
Copyright © Escalate, Inc. All Rights Reserved.
4. Holiday Sales Checklist
The Top Five Ways To Convert More Sales In The
Store During The Peak Selling Season
Copyright © Escalate, Inc. All Rights Reserved.
5. Agenda
New World/New Reality Scenario
Best Practices
Escalate Solution
Holiday Sales Checklist – Converting More In-Store Sales
5 Copyright © Escalate, Inc. All Rights Reserved.
6. Introducing…
Busy professional, wife, and
mother who embraces technology.
Very demanding of her retail brands:
• She expects compelling, efficient,
shopping experiences that are relevant
to her needs and wants
• She requires the ability to shop when,
where, and how she chooses
• She refuses to patronize brands that fail
to recognize and adapt to her as she
crosses channels
Holiday Sales Checklist – Converting More In-Store Sales
Copyright © Escalate, Inc. All Rights Reserved.
7. The Scenario
Store Wish
Pickup List
Shop Online, Browse Rich Store Shopping Store Kiosk /
Content, Ratings & Reviews … Store Portal
Inventory ATP Lost Sale
Save-the-Sale /
Endless Aisle
Holiday Sales Checklist – Converting More In-Store Sales
7 Copyright © Escalate, Inc. All Rights Reserved.
8. Best Practice #1: Cross Channel Buy
Online, Pickup from Store
Source: RSR Research, July 2010
Holiday Sales Checklist – Converting More In-Store Sales
8 Copyright © Escalate, Inc. All Rights Reserved.
9. Best Practice #1: Cross Channel Buy
Online, Pickup from Store
Key Requirements
Store inventory availability
Safety stock levels
Customer email notification ‘Ready
for Pickup’
Store Portal for packing, hold for
pickup, customer pickup
Holiday Sales Checklist – Converting More In-Store Sales
9 Copyright © Escalate, Inc. All Rights Reserved.
10. Best Practice #2: In-Store
Save the Sale
Source: RSR Research, Q3 2009
Holiday Sales Checklist – Converting More In-Store Sales
10 Copyright © Escalate, Inc. All Rights Reserved.
11. Best Practice #2: In-Store
Save the Sale
Holiday Sales Checklist – Converting More In-Store Sales
11 Copyright © Escalate, Inc. All Rights Reserved.
12. Best Practice #2: In-Store
Save the Sale
Key Requirements
In-Store Order Capture
– Sales associate driven
– Customer Kiosk driven
Shared Commerce Services
– Catalog/content
– Customer
– Pricing/Promotions
Holiday Sales Checklist – Converting More In-Store Sales
12 Copyright © Escalate, Inc. All Rights Reserved.
13. Best Practice #3: Expanding Endless Aisle
“Store Systems Under Pressure:
Customer expectations for anywhere/
anytime shopping mean stores are
increasingly serving as extensions for
multi-channel shopping, supporting
cross-channel fulfillment, endless aisle
availability and save-the-sale functions.”
RIS Thought Leadership Series, August 2010
Holiday Sales Checklist – Converting More In-Store Sales
13 Copyright © Escalate, Inc. All Rights Reserved.
14. Best Practice #3: Expanding Endless Aisle
Key Requirements
In-Store Order Capture
– Sales associate driven
– Customer Kiosk driven
Shared Commerce Services
– Catalog/content
– Customer
– Pricing/Promotions
Expanded Assortments
Vendor Drop Shipments
Holiday Sales Checklist – Converting More In-Store Sales
14 Copyright © Escalate, Inc. All Rights Reserved.
15. Best Practice #4: Global Inventory Availability
Key Requirements
Open integration points for real-
time, near-real time and/or batch
inventory updates
In-store portal to view cross
store inventory availability by
product/SKU
Safety stock levels
Holiday Sales Checklist – Converting More In-Store Sales
15 Copyright © Escalate, Inc. All Rights Reserved.
16. Best Practice #5: Increasing the relevance of
Associate Engagement
Key Requirements
Customer-centric suggested selling
– 360° customer view
– Virtual Closet
– Wish Lists
Special Event Management
– Automated invites
– Follow-up/RSVP
– Monitoring
Automating Store Best Practices
Holiday Sales Checklist – Converting More In-Store Sales
16 Copyright © Escalate, Inc. All Rights Reserved.
17. Holiday Sales Checklist Best Practices
#1: Cross Channel buy online,
pickup from store
#2: In-Store Save-the-Sale
#3: Expanding Endless Aisle
#4: Global Inventory Availability
#5: Increasing the Relevance
of Associate Engagement
Holiday Sales Checklist – Converting More In-Store Sales
17 Copyright © Escalate, Inc. All Rights Reserved.
19. All-Channel Commerce
CONNECTED • ADAPTIVE • EVERYWHERE
Web Mobile Kiosk Contact Center Store Portal / Social
Commerce Clienteling
Blue Martini
Commerce Suite
Single
Commerce
Pla/orm
Across
All
Touch
Points
Holiday Sales Checklist – Converting More In-Store Sales
19 Copyright © Escalate, Inc. All Rights Reserved.
20. All Channel Platform Services
Customers
contact center
Catalog
e-commerce
smartphone
store portal
Shopping Cart
Orders
kiosk
Prices & Promotions
Content
Inventory
Holiday Sales Checklist – Converting More In-Store Sales
20 Copyright © Escalate, Inc. All Rights Reserved.
21. The Scenario
Store Wish
Pickup List
Shop Online, Browse Rich Store Shopping Store Kiosk / Store Portal
Content, Ratings & Reviews, …
Inventory ATP Save-the-Sale / Increase Sales
Endless Aisle
Holiday Sales Checklist – Converting More In-Store Sales
21 Copyright © Escalate, Inc. All Rights Reserved.
22. Our Commitment: Ensuring Our Clients are
Ready for the All-Channel Consumer
Store
Contact
Portal /
Center
Clienteling Kiosk
Ecommerce
Mobile
In-Store
Mobile
Holiday Sales Checklist – Converting More In-Store Sales
22 Copyright © Escalate, Inc. All Rights Reserved.
23. Escalate Customers: Premier Brands in Retail
North
America
EMEA
Holiday Sales Checklist – Converting More In-Store Sales
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24. Questions?
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1. Viewer Window 2. Control Panel
Type your question
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Holiday Sales Checklist – Converting More In-Store Sales
Copyright © Escalate, Inc. All Rights Reserved.
25. Thank You for Attending this Webinar
Download this presentation:
– http://RetailTouchPoints.com/HolidaySales
View more info on the Serial Sales Killers:
– http://ArrestSalesKillers.org
Holiday Sales Checklist – Converting More In-Store Sales
Copyright © Escalate, Inc. All Rights Reserved.