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#C2C16
Creating	Tactical,	Buyer	Focused	
Content	To	Drive	Results
Caitlin	Ridge,	Director	of	Communications
Lattice	Engines
#C2C16
About	Me
Director	of	
Communications
#C2C16
#C2C16
Our	
Process
Ideation
Planning
Creation
Distribution
#C2C16
Getting	to	the	Idea
Courtesy	of	
Digishare360
#C2C16
Getting	to	the	Idea
#C2C16
Plan	the	Work
#C2C16
#C2C16
• Demonstrate	the	value	of	Lattice
• Rally	influencers
Plan	the	Work
#C2C16
• Complete	the	work	
quickly	with	a	freelancer
• Tap	into	internal	
mindshare
Work	the	Plan
#C2C16
• Blog	post	
• Email	blast
• Work	into	
nurture
• Sales	enablement
• Social	media
• Retargeting
• PR
It’s	about	the	Marketing
#C2C16
Results
Over	1,200	downloads
Over	$200k	in	pipeline	influenced
#C2C16
Questions?
#C2C16

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