Feed marketing techniques

1. Feed Marketing Techniques
Main Themes Of Marketing:
 Sell products & get profitable business.
 Fulfill the needs and get profit.
Definition:
Feed marketing is creating, communicating and delivering feed value to customers and managing
customer relationships in ways that benefit the feed mill company and its stakeholders.
Or
The activities of a company associated with buying and selling a product(feed). It includes
advertising, selling and delivering feed to people. People who work in marketing departments of
companies try to get the attention of target audiences by using slogans, packaging design,
celebrity endorsements and general media exposure. Marketing is not simply a business tool but
is at the heart of every successful business
Feedmarketing strategy:
A marketing strategy is an overall marketing plan about the feed (whether for aquarium or
poultry) designed to meet the needs and requirements of chickens for maximum growth and
production.
It involves identifying farmer needs and wants according to flock , creating strategies for the
development and design of feed, and making decisions about their pricing, promotion and
distribution to satisfy customer and organizational objectives. Marketing techniques
Feedmarketing techniques:
The tools used by the marketing department. The marketing department will set out to identify
the most appropriate techniques to employ in order to make profits for feed mill and sell feed to
customer. The group of goals set by a business when promoting its products (feed) to
potential consumers that should be achieved within a given time frame. Feed marketing was once
done primarily with billboards and print ads and now is often done online and via social media.
These marketing techniques include
 public relations,
 trade and consumer promotions,
 advertisement
 sponsorship

2.  branding
 packaging
Objectives of marketing techniques:
A company's marketing objectives for a particular product might include:
1. Customer retention (Once you’ve attracted customers to your company the key is to keep
them coming back. Repeat business is what sustains a company. Therefore, use promotions that
will entice customers to keep coming back. For example: 10% off your next stay 5% off your
next purchase) we can bound them psychologically to our feed company. They will have love for
brand, word of mouth marketing, value for money and repeat purchase.
2. Better brand image in the eyes of your customers by sale consistent and effective feed year by
year.
3. Better understanding of customers’ wants and how to turn them into needs. i.e according to the
area of farmer feed should be prepared. If there is any deficiency in amino acid in that area, feed
will fulfill that deficiency, customer preference should always keep in mind.
4. By calling different attractive meeting, conferences and tea parties may become helpful to
increasing feed awareness among targeted consumers,
5. Providing information about product features, i.e feed company will describe all the salient
features of product. That in this way we are selling best and different ingredients.
6. Reducing consumer resistance to buying the feeds by convincing and explaining all the
qualities of feed.
7. Reputation Management is maintained by avoiding all deficiencies of feed.
8. Branding i.e K & Ns

3. 9. Awareness
10.To attract attention and create interest by giving free feed samples and different attractive
announcements.
Marketing researchstages:
Marketing techniques are employed at three stages of marketing:
Market research enables the organization to identify the most appropriate marketing mix. The
mix should consist of:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new feeds are developed to include improved results and efficacy, are set at
different prices depending on how much capability the customer desires, and are sold
in places where other feeds are sold. In order to promote the feed, the company featured its debut
at tech events and is highly advertised on the web and on television etc.
The right product: (The price must be right according to the feed. Consumers will need to buy
in large numbers feed bags to produce a healthy profit in shed.)
 Demand of customer(which type of and ingredients are preferred by owner for flock)
 Efficacy of feed(whether feed showing best result in birds)
Firms can invest in the poultry feed company by using high quality ingredients or doing
extensive research and development to improve it.
Sell at the right price: (The feed has to have the right features - for example, it must look good
and work well with best results)

4. There are many pricing strategies that marketing professionals use including
 Penetration pricing
 Price skimming
Pricing of feed is what your farmer is willing to trade in return for a feed —that is, the value they
place on a product. . Generally, a “price/quality” relationship exists, where the higher the price,
the higher the quality; especially in the case of persona services, consumers will expect a higher
level of service if the fee associated with that service is higher relative to other providers of
similar services.
To sell a product for a particular price, value must be created. Value is the consumer’s estimate
of the product’s overall capacity to satisfy his/her needs. When the value placed on a product or
service is high, then satisfaction is achieved. Consumers are savvy and will choose based on the
level of satisfaction that corresponds with the price. If a bag of poultry feed was priced at 1500/-
while same feed of other company was priced at 1300/-, it is likely that the sales of 1st feed
would decrease or service
Marketers may elect to skim the market with a relatively high price at first, and then, as demand
wanes at this relatively high price, gradually lower the price. New, innovative products often use
this pricing strategy because their newness and uniqueness may enable a higher price at first. As
copycats and competitors enter the market, prices will fall to meet the market price. Some
marketers, though, may use a penetration strategy, where the product or service is offered at a
very low price, in order to quickly grab market share and be considered the low price provider.
i.e one feed mill sales bags at higher price but less selling(skim marketing) while other feed mill
sales bags at low price but much selling.
In the right place: (The feed must be in 'the right place at the right time'. Making sure that the
feed arrive when and where they are wanted is an important operation).
 Consider demographics of an area & competition.
 Transportation
A farmer won’t likely purchase feed unless it can be relatively easily accessed.

5. Placement helps make the purchasing process of feed for a customer easier and more convenient.
Often the term distribution is used interchangeably for the placement component of a marketing
strategy of feed.
By using the most suitable promotional techniques (The target group needs to be aware of the
existence and availability of the product through promotion.
Promotion is the business of communicating with customers. There are a number of ways of
promoting feed, including:
 In-distribution units promotion e.g. giving away free feed samples.
 Publicity of feed in the media by radio especially
 PR - public relations activities - i.e. presenting the public image of a feed company to a
wide audience to sell feed of that company.
 Presenting feed in attractive packaging
 Creating an attractive brand for a feed i.e shabir feed mill.
These marketing techniques include
 4 P’s of market mix
 Public relations
 Trade and consumer promotions
 Publicity or advertisement
 Sponsorship

6. Public relations
Public relations(PR) is spread of information about our feed product. The public relations
department often has to act and find a way to convince the public Exposure to their audiences
using topics working with the press, and employee communication and local people gathering to
exposing feed of our company. PR is an excellent tool because it gives you exposure you don't
have to pay for directly. In other word to mouth marketing of feed is done by public relation.
Common activities to sell feed by public relation include publications, events, speeches, public-
service activities, working with the press, and employee communication.
As your feed mill company grows, it naturally becomes a more prominent element in your
community. That means that what it does naturally becomes more worthy of notice. And that
means improved opportunities for using public relations as a bigger part of your feed. PR is an
excellent tool because it gives you exposure you don't have to pay for directly. Getting good
publicity of poultry feed usually requires careful planning, persistent effort, and, often, spending
money for press release mailings, copywriters and PR consultants.

7. Trade and consumer promotions:
Trade Promotion in feed marketing is a marketing technique aimed at increasing demand for
feed in retail stores based on special pricing, display fixtures, demonstrations, value-added
bonuses, no-obligation gifts, and more. Retail stores can be an extremely competitive
environment; trade promotions can help companies differentiate their products from the
competition. Companies can utilize Trade Promotions to increase product visibility and brand
awareness with consumers.
Trade Promotions can also increase a
product’s consumption rate, or the average quantity of a product used by consumers in a given
time period. Lastly, Trade Promotions can be leveraged to introduce new feed launches into
retail stores. Consumer and trade promotions are short-term marketing strategies. Consumer
promotions in feed marketing are used by retailers to induce customers to buy feed. Trade

8. promotions are used by manufacturers and wholesalers to get their business buyers to purchase
feed for resale.
Advertisement:
Every feed company use medium to deliver these messages about feed features, including
television, radio, cinema, posters
magazines, newspapers, video games, the Internet and billboards. By using different
advertisement feed techniques we can convey our message even home to home.
Attractive and usable designs.
Radio advertising, on the other hand, is both an affordable and highly effective way for small
firms to drum up business of feed mill.

9. Local advertisers love radio. It reaches the right people, in the right numbers at the right time.
Car dealerships, for instance, can advertise during the rush hour and retailers can promote special
offers in the run-up to the weekend.
People listen to radio ads. Listeners just don't change radio stations in the same way that viewers
flick through channels on the TV. This makes commercial radio an ideal medium for small
businesses to reach out to new customers.
Local radio stations are often an important part of the community and businesses that advertise
on air can benefit from that connection. Moreover, listeners are loyal and often see their favorite
station as a kind of friend. That warm feeling can extend to the regular sponsors and advertisers.
With frequent airing of a radio commercial and listeners tuning in for hours at a time, it is
possible to build a strong presence on the radio. The human voice is a powerful selling tool,
conveying emotion and authority.
Promotions and offers work well because radio drives response. In fact, many listeners are also
online and radio can be a great way to get people to go to your website.
Production of radio ads is relatively low-cost and fast. The script should be catchy and
memorable, there should be a clear call to action and a good tag line or jingle. Air time can
usually be bought in cost-effective packages and most radio stations offer all-in deals, which
include production of the radio advertisement.
Television advertising
More than 80% of the population watch TV every day. With the proliferation of channels,
advertisers need sophisticated data on viewer habits and audience profiles to ensure their TV
commercials are reaching the right people at the right time.
Television advertising is not the obvious choice for most small firms. However, if you want to
engage and inspire your local market with a TV commercial, local television stations do offer
low-budget advertising packages for small businesses. Ads are usually transmitted outside peak

10. Sponsorship:
Sponsorship is an important way of promoting the name of an organization. Many feed mills
rely on support from sponsors. The term 'above-the-line' advertising and promotion refers to
media such as TV, radio and press, for which commission is paid to an advertising agency.
'Below-the-line' comprises all media and promotional techniques for which fees are paid in
preference to commissions - these might include exhibitions, sales literature and direct mail.
Branding:
A brand is a product with a unique, consistent and well recognized character of feed mill
company. The branding of the feed mill company therefore involves projecting and developing
the character of the feed . The uniqueness of feed can come either from an actual feed or from its
image - usually created by its manufacturer through advertising and packaging. The consistency
in feed comes mainly from the consistence of its quality and performance, but it also reflects the
consistency of the advertising and packaging. A brand is well-recognized because it has been
around for a long time. It takes years to develop a brand.
Packaging;
Packaging typically refers to the material in which feed is packed - or more specifically, the
surface design on the feed. However, in wider it includes all the various aspects of presenting a
product - e.g. the shape size and appearance of the packaging, colour and design, the
convenience of using the packaging etc.

11. Distribution:
A single distribution channel or through multiple channels that may include:
 Wholesaler/Distributor
 Direct/Internet
 Direct/Catalogue
 Direct/Sales Team
 Value-Added Reseller (VAR)
 Consultant
 Dealer
 Retail
 Sales Agent/Manufacturer’s Rep
 Evaluate how your end-users need to buy
 Match end-user needs to a distribution strategy
 Identify natural partners
 Build your distribution channel
 Minimize pricing conflicts
 Drive revenue through the channel
Technicalsales manager:

12. - Provide wheat grist recommendations for affiliated processing facilities with regard to end-
product requirements, raw material costs, and logistics constraints. - Develop finished-product
specifications for each of the affiliated processing plants in consideration of the market’s quality
requirements. -Coordinate the review and optimization of flour ingredients at each location with
regards to cost and performance. - Coordinate the group procurement of flour ingredients to
obtain preferential pricing. - Act as Technical Services Advisor to company businesses and to
clients affiliated operations. Ensure that appropriate analysis procedures, skills, and equipment
are in place to assure that the quality of production conforms with specifications. - Test and
evaluate each location with regard to their analysis accuracy through check sampling or other
means. - Ensure locations adequately manage record keeping, retention samples, product coding,
and lot management. - Conduct market studies to identify position of affiliates in the market and
market preferences for company products and competitors. - Visit major clients to identify
opportunities to increase loyalty and sales. - Ensure procedures are in place to verify
conformance of raw materials to specification upon receipt and prior to utilization. -Identify
process variability and establish ways to reduce and manage variability. - Analyze periodic
production of finished products in order to ensure that local analyses and production are in line
with expectations. - Inspect and audit facilities to ensure compliance with standards for sanitation
and food safety with recommendations for improving standards as appropriate.