3. Mission Statement
“is to maximize the live concert
experience for artists,
fans and sponsors.”
http://www.flickr.com/photos/45409431@N00/9361253180/
Wednesday, December 11, 13
4. Live Nation Concerts
Live Nation Network
Ticketmaster
Artist Nation
http://www.flickr.com/photos/45409431@N00/2824232930/
Wednesday, December 11, 13
10. STRATEGY
IMPLEMENTATION
Date
January 2014
February 2014
April 2014
March 2014
Event/Milestone
•Hire web designer
• Contact possible charities
• Set up a department dedicated to dealing with charities
• Hire additional employees
• Set aside tickets to be purchased on the website
• Have website up and running
• Start dividing up 40% of profit to be given to charity
September 2014
• Monitor scalpers on Livenation.com
• Reach 7 million dollars in ticket sales form the summer months
December 2014
• Reach 10 million dollars in sales
• Collect yearly ticket sales data
Wednesday, December 11, 13
11. STRATEGY
IMPLEMENTATION
Date
Event/Milestone
January 2015
• Set yearly goal based on last year
February 2015
• Improve website based on feedback
• Improve/tweak charity department
December 2015
• Reach 20 million dollars in sales
• Collect yearly ticket sales data
Wednesday, December 11, 13
13. STRATEGY EVALUATION
To track our success we
will need:
Time
Data collection
Benchmarks:
Annual goal of $10,000,000
by first year
Annual goal of $20,000,000
by second year
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
14. STRATEGY EVALUATION
To track our success we
will need:
Time
Data collection
Benchmarks:
Annual goal of $10,000,000
by first year
Annual goal of $20,000,000
by second year
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
15. STRATEGY EVALUATION
To track our success we
will need:
Time
Data collection
Benchmarks:
Annual goal of $10,000,000
by first year
Annual goal of $20,000,000
by second year
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
16. STRATEGY EVALUATION
To track our success we
will need:
Time
Data collection
Benchmarks:
Annual goal of $10,000,000
by first year
Annual goal of $20,000,000
by second year
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
17. STRATEGY EVALUATION
To track our success we
will need:
Benchmarks:
Time
Annual goal of $10,000,000
by first year
$
Data collection
Annual goal of $20,000,000
by second year
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
18. STRATEGY EVALUATION
To track our success we
will need:
Benchmarks:
Time
Annual goal of $10,000,000
by first year
$
Data collection
Annual goal of $20,000,000
by second year
$
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
19. STRATEGY EVALUATION
To track our success we
will need:
Benchmarks:
Time
Annual goal of $10,000,000
by first year
$
Data collection
Annual goal of $20,000,000
by second year
$$
Annual goal of $35,000,000
by third year
Public input
Wednesday, December 11, 13
20. STRATEGY EVALUATION
To track our success we
will need:
Benchmarks:
Time
Annual goal of $10,000,000
by first year
$
Data collection
Annual goal of $20,000,000
by second year
$$
Annual goal of $35,000,000
$
by third year
Public input
Wednesday, December 11, 13
21. STRATEGY EVALUATION
To track our success we
will need:
Benchmarks:
Time
Annual goal of $10,000,000
by first year
$
Data collection
Annual goal of $20,000,000
by second year
$$
Annual goal of $35,000,000
$$
by third year
Public input
Wednesday, December 11, 13
22. STRATEGY EVALUATION
To track our success we
will need:
Benchmarks:
Time
Annual goal of $10,000,000
by first year
$
Data collection
Annual goal of $20,000,000
by second year
$$
Annual goal of $35,000,000
$$$
by third year
Public input
Wednesday, December 11, 13
