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Solar In the U.S.
The Big Picture
Shayle Kann
Vice President, Research
Greentech Media
September 14, 2013
The Global Context
WWW.GTMRESEARCH.COM
Global PV on the Rise
3
Source: GTM Research
251 361 503 926 1,171 1,667 2,469
5,709
7,284
17,843
27,901
30,011
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
InstalledCapacity(MWdc)
Global PV Installed Capacity and Growth, 2000-2012
Annual Global PV Installations
WWW.GTMRESEARCH.COM
Driven Largely by Plummeting Panel Prices
4
Source: GTM Research
WWW.GTMRESEARCH.COM
What Drove Such Rapid Growth?
5
Source: GTM Research
WWW.GTMRESEARCH.COM6
A Market in Transition
The U.S. Solar Market
WWW.GTMRESEARCH.COM
We’ve Come a Long Way
8
Source: GTM Research/SEIA® U.S. Solar Market Insight TM
WWW.GTMRESEARCH.COM
Source: GTM Research/SEIA® U.S. Solar Market Insight TM
Residential Leasing
But Growth Has Been Concentrated
Reasons for Excitement
WWW.GTMRESEARCH.COM11
1) Cost Reductions Still To Come
WWW.GTMRESEARCH.COM
2) Moving Beyond State Incentives
12
California PV Installations, 1H 2013
Source: GTM Research/SEIA® U.S. Solar Market Insight TM
No State Incentives
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 1975-2008
Buy Rooftop Solar 2.5 Million HouseholdsBuy
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 2009-2010
Buy Rooftop Solar,
Lease Rooftop Solar
Buy Rooftop Solar 2.5 Million Households
5.5 Million Households
Buy
Lease
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 2011-2012
Buy Rooftop Solar,
Lease Rooftop Solar,
Invest in Community
Solar
Buy Rooftop Solar 2.5 Million Households
5.5 Million Households
11.1 Million Households
Buy
Lease
Lease
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 2013-?
Buy Rooftop Solar,
Lease Rooftop Solar,
PACE Finance Solar,
Invest in Crowdfunded
Solar,
Invest in Community
Solar,
Buy Solar MLPs,
YieldCos, REITs,
Buy Solar Securities
Buy Rooftop Solar,
Lease Rooftop Solar,
Invest in Community
Solar
Buy Rooftop Solar 2.5 Million Households
5.5 Million Households
11.1 Million Households
73.0+ Million Individuals
Buy
Invest
Lease
Lease
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
So: Big Things to Come
Source: GTM Research
WWW.GTMRESEARCH.COM
Thank You!
Shayle Kann
Vice President, Research
Greentech Media
kann@gtmresearch.com

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Fresh Energy's 2013 Power Breakfast | Shayle Kann: Solar in the U.S.: The Big Picture

Hinweis der Redaktion

  1. Let’s go through the basics – PV has been growing year-over-year by anywhere between 10% - 145%, with roughly a 50% average CAGR. Early growth was incredibly fast, in 2008 and 2010 growth doubledFrom a top-down view, solar looks unstoppable
  2. Let’s go through the basics – PV has been growing year-over-year by anywhere between 10% - 145%, with roughly a 50% average CAGR. Early growth was incredibly fast, in 2008 and 2010 growth doubledFrom a top-down view, solar looks unstoppable
  3. We have European FiT markets to thank for the very quick growthBy the end of 2012, nearly 70% of Demand resulted directly from a European FiT program
  4. But regressions in various FiT program to combat the rising cost of solar to the state has significantly weakened market growthMany European markets “overheated” and FiTs were either reduced, removed altogether, or retroactively taxed/reduced.Examples: Spain, Czech Republic, Bulgaria, Belgium – Italy and Germany were the reasonable stories
  5. 7 states with some kind of community solar, active campaigns in 4 more. Huge program (500 MW or 1,000 MW in CA) – SB43 in front of CA legislature. Three crowdfunding companies.Imagine a world where an indidual can both invest in a solar array and earn a rate of return, while actually being the person who benefits from lower electricity prices as a result.
  6. 7 states with some kind of community solar, active campaigns in 4 more. Huge program (500 MW or 1,000 MW in CA) – SB43 in front of CA legislature. Three crowdfunding companies.Imagine a world where an indidual can both invest in a solar array and earn a rate of return, while actually being the person who benefits from lower electricity prices as a result.
  7. 7 states with some kind of community solar, active campaigns in 4 more. Huge program (500 MW or 1,000 MW in CA) – SB43 in front of CA legislature. Three crowdfunding companies.Imagine a world where an indidual can both invest in a solar array and earn a rate of return, while actually being the person who benefits from lower electricity prices as a result.
  8. 7 states with some kind of community solar, active campaigns in 4 more. Huge program (500 MW or 1,000 MW in CA) – SB43 in front of CA legislature. Three crowdfunding companies.Imagine a world where an indidual can both invest in a solar array and earn a rate of return, while actually being the person who benefits from lower electricity prices as a result.