La vente en ligne est devenue, en l'espace de quelques années, un enjeu incontournable pour de nombreuses entreprises. Complément à la vente en magasin pour les uns, unique fenêtre d'opportunités commerciales pour d'autres, les manières de vendre en ligne sont multiples. Les risques et les pièges aussi. A commencer par celui qui consiste à croire qu'il n'est possible de vendre sur Internet qu'en disposant d'un site e-commerce, parfois complexe et couteux. Outre les tendances liées à l'e-commerce, découvrez comment vous pouvez facilement vous démarquer et vendre en ligne même sans avoir de (e-)boutique.

1. E-Commerce transgressif
Vendre en ligne sans boutique
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2. Contexte
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3. Quelques chiffres
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4. Et pire encore
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5. La Belgique francophone, plus
spécialement la Wallonie, perd des
centaines de millions d'euros par an
au profit des cyber-commerçants
étrangers, particulièrement les
frontaliers (la France notamment)
www.awt.be
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6. Le problème n’est pas la vente en ligne…
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7. Les vraies questions à vous poser
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8. Bien
démarrer
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9. Identifier les façons de faire
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10. Choisir les canaux
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11. Considérer la transgression
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12. Aller plus loin
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13. Besoins, anticipation et planification
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14. Envies, confiance et action
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15. Conversion, engagement et nonline
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16. 3 tendances
à appliquer
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17. Sans frontières
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18. Effet ROPO, web-to-store et click&collect
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19. L’omnicanal comme ultime expérience
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20. Fred Colantonio
+32 486 99 58 68
contact@fredcolantonio.com
www.fredcolantonio.com
Photo pro : Stéphane Laruelle
Crédit images : www.sxc.hu
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
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