Search Engine Optimization, Social Media Marketing

1. Skip

2. What is SEO?
SEO stands for search
engine optimization.
Why is SEO important for businesses?
Most people who are new to the idea of Internet marketing may think that it is quite easy to
just build a site for their company and draw visitors to it. They will work hard on the
graphics, make sure that their company's vision and products are clearly displayed on the
site, and then expect the visitors to roll in. Unfortunately, in the web environment of today, this
is not the case. Such a site, no matter how beautiful, will probably not even turn up in the first
few pages of hits off of a search engine.
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3. Social Media
For Seo
In 2012 and beyond, strong social media sharing
activities will drive SEO results, as well as traditional
techniques.
Provided social accounts include:
 Facebook
 Twitter
 Pinterest
 Tumblr
 Youtube
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4. About Us
We are located in Geneva, Illinois and specialize in
Online Marketing, Branding, Consulting, Web Design
and SEO. As technology continues to advance so
does our talents and experience!
Our Philosophy
Our mission remains providing quality marketing
services and products while maximizing the profits of
our clients. We stand alone in our service thanks to
the philosophy that our clients are our greatest and
most valuable assets.
Why Us?
SEO is the best way to increase your bottom line and get customers to your page. We have the
means to pass along our success and experience to clients.
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5. Our Services
 Google Analytics
Google Adwords  Adwords Analytics
SEO Reports
 1st Page Results
 Target Keywords
 Custom Blog
 Meta Keywords
 Meta Description
City Page
Posts Other Services
 Directory Submissions
 City Specific URL’s
 Landing Pages
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6. Our Approach
RESEARCH STRATEGY CREATE PROMOTE
Brand Analysis Marketing Strategy Website Design Social Media
Business Objectives Content Strategy Video Production E-mail Marketing
Target Audience Graphic Design Print Design SEO
SEO Research Domain & Hosting E-commerce Web Ads
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7. Why Social Media ?
As search engines make deals with social sites like Twitter, it’s obvious that
social media affects SEO. But the question really isn’t if social media affects
SEO, it’s more so on how…
Website Sharing
Visitors
Social Media
THE IMPLICATIONS OF GOOGLE SOCIAL SEARCH
Nowadays, not only are these social recommendations showing up on main
search engine results pages, there’s evidence that they’re displacing results that
would have displayed based on traditional SEO. And that an author’s authority on
social networking sites is influencing traditional SEO.
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8. Facts
66% of marketers Directories that Generating a buzz
and researchers have traffic and through an online
believe SEO will high PageRank will Social Media
come out on top to greatly increase a presence is very
boost sales in 2012. site’s backlinks. important.
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9. 46% 27% 23% 14%
Audiences today are connected consumers and they Socialize
& engage with businesses through multiple Digital Platforms.
What Does That Mean For SEO?...
With more than 14 billion online searches each month, where your website falls on the search
results page matters. SEO is the essence to your online activity through search engines, and is
something that shouldn’t be taken lightly.
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10. 379.653 tweets
Every Second
Boosting Organic Search with Twitter
More than 80% of Social Marketers believe that in the future social signals will influence
rankings at both a domain level and page level. Shortlinks contained in a Tweet boost
backlinks and attract more hits in a Google search.
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11. Facebook is now challenging and blurring the lines
between search and social by offering Open Graph
abilities that tie external websites to internal Facebook
processes and thus entering the search market.
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Facebook ‘Likes’ Impact on SEO
1 USER FINDS CONTENT VIA OPEN GRAPH
2 ABILITY TO SHARE USER CONTENT
3 WORD-OF-MOUTH MARKETING ONLINE
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12. Google Adwords Stats
$33 billion
Geographical =
targeting greatly
In Google
ad revenue 97%
increases local of Google’s revenue
business. is from advertising
Google Adwords Match Types
Not only can you add any relevant keywords, but you
can target ‘match types’: broad match, phrase
match, exact match and negative keywords.
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13. Case Study
320aut
o
Project Description
Our client www.320auto.com has seen twice the amount of business after
incorporating our SEO services into their online marketing campaign.
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14. Work With Us
You’ll experience THE difference !
You’re getting the best Exposure & Engagement with your
potential customers.
Have We help your business achieve
measurable results through SEO &
Control Social Media.
Benefit from word of mouth
Increase communication amongst your
Brand Awareness customers.
Get Get valuable customer feedback and
engagement, and ensure the best
Feedback return on your digital investment.
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15. 5 Step Process
Our plan to get you to the top of Google:
1 Researching your business and your competition
2 Understanding your customers and target keywords
3 Setting up your Adwords and organic optimization
4 Re-indexing and submitting your website to directories
5 Getting real results and more business opportunities
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17. Get In Touch
www.themarketinggroupinc.com
twitter.com/themktggroupinc
facebook.com/pages/The-Marketing-Group-Inc/
1 West State Street, Suite 100, Geneva, IL 60134
1 888 906 6574
info@themarketinggroupinc.com
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18. Brought to you by :
www.THEMARKETINGGROUPINC.com
Thank You!
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