6. WHAT THEY WANT TO CREATE IS RETURN ON TIME
RETURN
ON HIS/HER
TIME SPENT
WITH BRAND
7. The Idea:
Let women tease them by telling them they are going NUDE.
Give the women consumer a return on their time and
help give men a piece of their mind.
WTF CASE STUDY
10. Today people know when brands are speaking
from a place of selling, bottom line or
shareholder values and they have the power to
reject them.
The brands that speak human are the ones that
have real conversations with people.
They speak with honesty,
humanity, intrigued and
humour.
They speak the language of the people.
20. BUT NOW THEIR KPIS
ALSO DEMAND THAT
THEIR PROPERTIES TOO
HAVE
REACH& SCALE
21. SO THEY WON'T GET TOO EXCITED
IF YOU GIVE THEM A FACEBOOK
POST ON YOUR PROPERTY
OR
A BANNER ON THEIR WEBSITE
WHICH IS WHY OFTEN THEY DEMAND IT IS A 'FREEBIE'
36. USING MASS MEDIA TO DRIVE ACTION
ON 'PERSONAL' MEDIA
THE FOOTBALL CASE STUDY
3
37. And perhaps there's merit in also building these new
complexities into a media 'platform'
Agencies spend mad amounts of money with
Facebookand
Googlebecause
they've built a
platform that puts
all these together.
40. How does MTV build a platform that
everyone - agencies, brands, marketers sit on
and unleash creativity.
Use the platform to build something great.