If you are a local business – a single brick & mortar, multi-location, or even serve customers at their home – you won’t want to miss this seminar. Learn how to increase visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business online, on social media platforms and on mobiles devices.
2. Formic Team
• Launched in 2008 to service small business &
partners
• Specializes in localized search, social, and mobile
marketing
• 100% of Account Team Google AdWords &
Google Analytics Certified
• 8 employees & 45+ clients
• Strategic partnerships (SEMA, AlphaGraphics,
etc.)
• Focus on education via monthly Seminar Series
3. What We Do
Services
Formic Media's pay-per-click (PPC) advertising
services provide small and local businesses
guaranteed visibility within targeted search
results, via paid "sponsored listings".
PAY PER CLICK
Formic Media's search engine optimization (SEO)
services help small and local businesses to
generate visibility within "organic" or “natural"
search engine listings.
SEARCH ENGINE OPTIMIZATION
Formic Media's SEO-friendly website design and
development services provide small businesses
with an affordable, functional and highly visible
Web presence.
WEB DESIGN
Formic Media's social media marketing (SMM)
services enable small and local businesses to
leverage free/ low-cost networks to gain
increased brand awareness.
SOCIAL MEDIA MARKETING
We have created the appropriate processes, tools
and methodologies needed to be efficient and cost
effective for your team and your clients.
PARTNERSHIPS
Attend Formic Media's free monthly search
engine marketing seminars. Learn the latest and
greatest in the search engine marketing industry.
FREE SEMINARS
10. • Citations
• Business Name, Address, Phone + Website (NAP)
• Consistency is key!
• Clean Up Your NAP or risk duplicate listing
• Structured Citations – Sites or Pages dedicated to business
listings
• YP, CitySearch, Yelp, etc.
• Description & Categories match searcher’s query
• Keywords on Your Website Match Google Place’s field
indicate a match for the searcher’s location
Relevance
11. • Popularity/Credibility
• Unstructured Citations
• Local newspapers, local blog post, referrals from
other websites, etc.
• Reviews & Ratings
• Click Through Rate in Organic Search (???)
• Social Media
Prominence
13. • Real time directions around
traffic
• Indoor maps with walking
directions
• Users can find, rate, and see
reviews of local businesses
• Categories - Eat, Drink, Shop,
Play, Sleep
• Takes friend’s reviews &
ratings into account
Google Explore Gets Social
25. Foursquare
Changes from Gamification to Search
• More recommendations in Explore tab
• Interactive Map with Search Categories
• Foursquare for Business app
• Bigger highlighted location photos
• Not only shows nearby but search history
28. Yelp
Statistics
• First business review submitted
in 2004
• Over 108 million people visited
Yelp in Q2 of 2013
• Yelpers have written over 30
million reviews
• 45% of Yelp users access from
mobile
35. Digital Loyalty Apps
Perka
• Users are able to leave feedback to the
business.
• 2 programs – users can earn per visit or by
amout of dollars spent
• Users can earn via text message
37. Google Offers
• Free to Use for Businesses & Users
• Easy
• Limited in Image Selection
• Read the Policy Rules
• https://support.google.com/offersbusiness/
38. Apple Passbook
An file system app default on iOS6+
• Boarding Pass
• Coupon
• Event Tickets
• Store Card
• Generic