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Adults Over 50 Nutrition & Health Findings

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Adults Over 50 Nutrition & Health Findings

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While aging poses new challenges, as well as changing perceptions and behaviors around food and health, a report by the International Food Information Council (IFIC) Foundation has found that low-income Americans age 50 and older confront additional hurdles and disparities compared with others in their age group.

While aging poses new challenges, as well as changing perceptions and behaviors around food and health, a report by the International Food Information Council (IFIC) Foundation has found that low-income Americans age 50 and older confront additional hurdles and disparities compared with others in their age group.

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Adults Over 50 Nutrition & Health Findings

  1. 1. NUTRITION OVER 50 CHANGING HABITS, BUT GAPS PERSIST 65% 44% 57%COST TIME PHYSICAL ABILITY 50+ Low-Income 50+ 23% 26% 9% 16% of low-income Americans over 50 report improved eating habits compared to 20 years ago   of Americans over 50 report improved eating habits compared to 20 years ago   Two-thirds (65%) of low-income Americans over 50 are motivated by messages that link healthy diet with lower heart disease risk, versus just over half (55%) of others over 50. Many barriers to healthier diets more significantly impact low- income Americans over 50 compared to other Americans over 50. @foodinsight                learn more at foodinsight.org/nutritionover50             Food Insight                @foodinsight   TOP PURCHASING PRIORITIES BARRIERS & MOTIVATORS a special report on low-income Americans over 50 in collaboration with over 50 A 2018 survey of 1,000 low-income Americans over 50 investigates food perceptions, attitudes and behaviors to address evolving health priorities. Findings show that low-income Americans over 50 have unique purchasing priorities, motivators and  barriers to healthy eating. Low-income older Americans have unique purchasing drivers, compared to other Americans over 50. Price is just as important as taste for the low- income 50+ population. Availability and familiarity are also important purchase drivers for more low-income respondents than healthfulness.  39%31% 0 30 60 90 Price Taste Availability Fam iliarity H ealthfulness Sustainability 86% 86% 71% 68% 61% 26% VS.

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