5. Why a service like Followmusic?
(because
we
hate
missing
things,
but
aside
from
that…)
62,4% say that they often or
sometimes miss concerts
because they didn’t know about
them
90,1% say that they would be
very interested (55%) or
interested (35%) in a personal
news feed, filtering music news
from the best sources
35% say that it’s completely
random where and when they
hear about new album releases
of bands they like
Based on survey with >300 respondents. Of these, 58% considered themselves ‘very intested in music’.
Respondents not existing users of Followmusic, and represent all ages and demographics
6. YOUR music news
• UNIQUE FEATURE: Personalised
news feed, gathered from 300+
news sources
• Check the most read stories, if
you’re just interested in the big
news
• Check the most read blog posts,
for inspiration and the more
personal touch
7. All concert relevant to YOU
• In collaboration with ticket
vendors, making us the first to
know, and minimising errors
• All concerts with the bands you follow
• All concerts with related artists
• All the concerts your friends are
attending (through Facebook
integration)
• Option: concerts for kids
8. Album updates
• New albums from the bands you follow
• New albums from related artists
• Direct integration to streaming
services (play) and iTunes (buy).
Amazon and 7digital to be added, when launched
outside Denmark.
9. All the band info
All bands (500,000+) have their
own page, containing
•
•
•
•
•
•
•
•
Biography
Discography
News
Concerts
Band members
Tweets
Youtube videos
Instagram pictures
In all modesty – the best place for a
lookup when you’re on your way to the
concert.
10. Direct communication to
our users
• Recommendations: Our experts
pick out the best upcoming or lesser
known artists or albums and send
out small posts as inspiration,
targeted according to user tastes.
• Specials: We can communicate
special offers directly to users,
targeted by geography and musical
taste (presales, late sales, prelistens
etc)
12. We’ll take a unique position in the market
Songkick
Concert notifications
Concert recommendations
Scan of music library
Direct integration to play
music
Music news
Album notifications
Expert recommendations
Band information
Social platform
Bandsintown
Gigbeat
Followmusic
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All yellow elements
can be launched
within 6-8 months,
on top of additional
country launches
13. One app, many uses – close user contact
Checking news
Newsletter
Looking up band info
Album notifications
Concert notifications
Concert notifications
Existing services suffer from being ’narrow’
Songkick and similar services struggle to keep users close, which is crucial to providing
value. If the app is ’sleeping’ on the phone, chances are that the band list is not updated,
and the user chooses a different channel for ticket purchases.
By providing users with a news feed, recommendations, album notifications and special
offers, the interaction becomes almost daily, improving the basis for commercialisation.
14. Survey shows great demand for our service
Question: If put together in one app, what would be the most important to you?
55
35
7
3
53
39
5
3
Personalised
music
news
feed
Concert
noEficaEons
47
Album
noEficaEons
43
38
ArEst
recommendaEons
Album
recommendaEons
46
32
Concert
recommendaEons
8
2
32
Followmusic
core
service
12
4
46
13
9
51
14
3
Band
informaEon
21
52
21
6
Concerts
my
friends
are
aFending
20
53
23
Key
value-‐adds
4
15
Concert
Eckets
10
Concerts
for
kids
0%
Very
interested
35
16
43
69
7
5
Nice
to
have
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Interested
Not
interested
Don't
know
Based on survey with >300 respondents. Of these, 58% considered themselves ‘very interested in music’.
Respondents not existing users of Followmusic, and represent all ages and demographics
16. B2B widgets from our data validation and enrichment
Many venues, record companies and ticket vendors want to enrich concert and band
presentation, but data collection and presentation takes resources.
From our connection to the ticket vendors, we can identify the concert and provide widgets to
easily build out concert presentations. No work for partners. All value.
All the relevant
links to artist pages.
Easy peasy
All the news related
to the artist.
Validated. Filtered.
And from the best
sources around.
Buy or listen to the
music. Full album
discography, linked to
iTunes, Spotify, Rdio,
Wimp and more
17. Great potential as late-sales channel
Ticket vendors and concert promoters constantly face the challenge of hard-to-sell concerts. A
lot of effort is put in to establishing promotion channels to do discounted late-sales, without
aggravating those who bought at full price.
Followmusic is a perfect channel for this, as user demographics and segmentation according to
musical taste is in the foundation.
Pre-‐sale
Regular
sales
Late
sale
Sold
out!
This possibility can be purchased as one-off communications, or through partnering
(subscription based).
18. Partners gain access to unique database
Through data sharing,
partners can get access to
detailed analyses of
• Fan distribution
• Ticket purchasing behaviour
• Trending artists
• Feedback on special offers and
late-day sales
20. Followmusic targets the frontrunners
Music interest
% of
population
Limited music interest
Not targeted by
Followmusic
Moderate music interest
Not the primary target, but
as the survey shows, most
people have a generel
interest in keeping up-todate, and the broad
offering can be of great
value to this group, as they
want convenience – and
inspiration
Great music interest
Primary target group.
Want to know things first,
follow a lot of artists, and
HATE to miss things.
Very active music consumers
and potential to attract the
great masses. Ambassadors.
21. We see a huge market potential
USD
BN
Total concert market
25
20
15
10
5
0
2006
2007
2008
2009
2010
2011
The market is still growing
Streaming services are pushing
the market
•
The European affiliate market
alone is potentially more than
€100m.
•
Big uptake in subscriptions and
continuous expansion of music
supply
•
The concert market has shown
steady growth every year
•
Focus is on content, but most
services are still struggling with
information and inspiration
•
•
No concert service has truly taken
the market
Concert promoters and record
companies are looking for new
channels to communicate offers
•
Potential B2B benefits from
partnering with Followmusic
Many possible ‘spin offs’
•
The information gathered, and
our unique tagging algorithms
make for easy expansions, e.g.
‘FollowFestivals’
•
Dialogue with Danish Live
Organisation about “Followmusic
Pro”, with business information
available only to Pro members,
making tour planning easier
22. Ready for European rollout
Focus: Europe.
Market: Annual ticket sales of 250-350 million,
showing steady growth. Average affiliate fee of
€0.6 per ticket.
Deals: We’ve made data agreements with all
major ticket vendors in the main European
countries, so we’re ready for rollout…
A US expansion will be considered
continously, but demands leverage, as affiliate
deals are not readily available.
24. Business model
We’re focusing on three primary revenue sources.
B2B sales of news, band info
and concert information
Partnering and marketing
Our uniquely validated news feed
and concert information can be
marketed and sold as white label
widgets to venues, promoters,
record companies and ticket
vendors.
News trackers can be set up for
festivals, record companies,
corresponding to MyNewsDesk
and other news trackers.
Concert promoters and record
companies can sign up as
partners, thus gaining special
benefits in recommendations and
communication.
Newsletters, concert notifications
and website are all bases for
advertising income.
Kickback / affiliation income
from ticket and music sales
Transaction income from ticket
vendors and music services.
Ticket sales generally pay
€0,5-1,1 per ticket, dependent on
location and number of
transactions.
Data agreements have been made
with all major European countries.
25. Operational plan for commercialisation
1st quarter
Development
B2B
• White label komponenter w/
Bandinfo
• News tickers to record
companies, promoters etc
End user
• APPS
• Album releases
• Concert recommendations
• Artist import from other
services
2nd quarter
3rd quarter
B2B
• Recommendation service
• Related concerts
• Development of PRO service
with venue information etc
End user
• Launch in Sweden
• Commenting and further
sharing
• Recommendations (inbox)
• Facebook & Spotify apps
B2B
• Full concert presentation
widget
• Integration with additional
services
End user
• Launch in UK, Germany and
Italy
• VIP memberships
Sales
Sales material developed and
initial pipeline buildup.
Proof of B2B concept
Focus on B2B sales to venues,
festivals, promoters, record
companies and ticket vendors
Partnering - promoters and
record companies
B2C focus
Marketing, partnering, country
expansions
Launch of VIP memberships
Team build-up
Hiring of intern and student to
set up sales and validation
tasks.
Focus on supporting intern in
low-complexity sales and
collecting team for
recommendations.
Hiring of additional ressources
for marketing and sales.
27. Combining data for user experience
Music news
Event data
Band info
Music streaming services
> 300 sources
> 1000 daily news items
Collecting all relevant info
from music services
Direct API connection to
ticket vendors
Connecting inspiration to
streaming or purchases
28. Sorting and validation makes data valuable
Music news
> 300 sources
> 1000 daily news items
Streaming services
Event data
Artists
tagged
and
filtered
First
validation
(auto)
Second
validation
(auto)
Third
validation
(manual)
Language specific
algorithms filter
data
All artists approved
or marked for
validation
Artist-specific
Manual validation of
algorithms validating items not validated by
from context
rules
Rules for Danish,
English, German,
Spanish, Swedish, and
Norwegian
> 6.000 artists marked
for need for approval
> 1.400 rules
(and counting)
Approx. 100 items daily
B2B and B2C feeds
and widgets
29. Followmusic – we’re almost there
Followmusic – now
•
•
•
•
•
•
Beta Desktop launch in May ’12
Data collected and algorithms developed
2.350 users
More than 6.000 bands followed by users
30-150 concert notifications sent out daily
More than 450.000 news items gathered
Followmusic – soon
• Album notifications, weekly newsletter
and concert recommendations added
• Mobile version, iOS and Android
• Other country launches
31. Who’s behind Followmusic?
Le Gammeltoft
CEO
Radio host, head of record label and part of
the Danish music industry for a long time.
Extensive experience in social media, brand
activation and communication.
Never a dull moment.
Jesper Akselbo
User Experience & Strategy
Owner of Cadwalk Media
Wide experience in online and offline
graphical design.
Huge network in graphical design and web
development.
Rico Tijsen
CTO
Independent developer.
Previously of Hello Group, Zyb, Podio.
Primary skills: Software architechture, PHP,
MySQL, Java, HTML/CSS, JavaScript and
Objective C.
Computer Scientist from Utrecht.
Martin Rune Gammeltoft
Board member / Concept development
Sales director Former vice president in TDC
(Danish telco incumbent), responsible for
concept development to B2B key accounts.
Good network within the Danish music
industry.
M.Sc. in Economics.
