Leveraging Predictive Analytics (along with 360-Degree Data) Because a Crystal Ball Is Not Available

1. Improving the Dining Experience
Purple Data Consulting
The Purple Data Experience
Name Deleted
Flavio Mota
Name Deleted
Name Deleted

2. Prevent Food-Borne Illnesses
• The Problem
–Unsanitary Restaurants, Health Code Violations Endanger the
Public
• Salmonella and Ecoli Outbreaks Create Serious Illnesses
• There is a Solution to the Problem
• Greater Awareness is Needed , Including Training

3. The Problem
The Facts from Case Studies
● 1,800 Illnesses linked to an Orland
Park Caterer
● Salmonella Outbreaks Connected to
Haven Fig and Olive Restaurants
● E.coli Outbreak Connected at Chipotle
● Awareness Drives Safe Practices

4. Entity Relationship Diagram
The Reasoning behind the Research, Solution, and Awareness
Design

5. Data NormalizationDesign

6. Table Creation & LoadBuild

7. Query 4aMaintenance

8. Query 4bMaintenance

9. Query 4cMaintenance

10. Query 4dMaintenance

11. Query 4eMaintenance

12. Query 4fMaintenance

13. Tableau IntegrationFinal

14. Tableau IntegrationFinal
Zip Codes By the Highest Risk Failed Inspections
Top 10 Zip
Codes By the
Highest Risk
Failed Inspections
● Risk refers to the frequency of inspection with
risk 1 establishments inspected most frequently
● The data shows that the areas with the the
most inspections have a higher risk of failing
due to the frequency of inspections

15. The Solution, Lessons Learned
● Code Enforcement increases Food Safety Awareness, this reduces the
risk of foodborne Illness Outbreaks
● Simple Literature (Comic Book Style) Significantly increases Safe Food
Handling Knowledge
● Safe Food Handling Methods reduce the Risk of Foodborne Illness
● Salmonella and E.coli outbreaks cause Deaths and Serious Illnesses
● There is a Solution
○ Chicago needs to Progressively fine the Offending Restaurants
○ Increase training for Food Handlers--Increase Awareness
○ Graduated Mandatory Training for Repeat Offenders, Restaurants
● Our Firm will use Advanced Data Management and Interpretations Skills
to Monitor and Drive the Success of the Plan

16. Works Used
● Baum, Gary, “Industry Haven Fig & Olive Hit by Salmonella
Outbreak,” 2015, Hollywood Reporter.
● Carr, Austin, “ Chipotle Eats Itself,” 2016, FastCompany.com.
● Ingham, Barb, “Safe & Healthy: Summer without Salmonella,”
2014, The University of Chicago-Extention.
● Irwin, Kathleen, et. al., “Results of Routine Restaurant Inspections
Can Predict Outbreaks of Foodborne: Illness: The Seattle-King
County Experience,” 1989, American Journal of Public Health.
● Johnson, Mason, “The Chicago Restaurants That Failed Health
Inspections in 2015,” 2015, CBS Chicago.
● Manes, Mindi R, “Food for Thought: Evidence-based brochure and
Interventions Designed for Restaurant Food Handlers,” 2014, Food
Protection Trends.”
● Stevens, Darlene G, “Food Sleuths Link Mystery Illness To Potato
Salad,” 1998, Chicago Tribune.

17. Team Four
Make Chicago Safer, Implement our Solution