Right Kind of Information from the Right Source to the Right People at Right Time. Multi-channel quality information / knowledge provider on rural prosperity so rural communities enable them to take right decisions...

1. Information Services
Coverage
7 States, 1 Union Territory
49 Districts, 3 UT Districts
4
3
5
6
12
4
15
1
1
1
Right Kind of Information from the Right Source to the Right People at Right Time
Managing content and communication media
Knowledge / Service Seekers
Farmers, Fisher Folk, Livestock owners, Micro- enterprenuers, Rural Youth, Students, Extension Officials, Patients, etc.
Knowledge / Service Providers
Universities, Research Institutes, Hospitals, Government Departments, Banks, Private players, etc.
To be India’s best multi-channel quality information / knowledge provider on rural prosperity so rural communities enable them to take right decisions

2. Target Audiences and Services
Target Audiences
Farmers
Marine Fisher Folk
Micro-entrepreneurs
Aquaculture Farmers
Rural Youth
Women and Adolescent Girls
NGOs
Government Missions / Projects –
Village Contacts or contact persons
Panchayat Leaders
Services
Agriculture Horticulture
Floriculture Marine Fisheries
Aquaculture Health
Education Employment
Early Warning/ Disaster Preparedness
Government Schemes / Entitlements
Rural Banks Schemes / Services
Panchayat Governance
Livestock
Disaster Preparedness and Pre and Post Management

3. Process
oIdentifying same set of livelihood patterns / networks – Geographic locations
oIdentifying information and training needs
oConducting needs assessment and cross check the information and training needs
oDeveloping season / thematic based advisories dissemination plan
oNetworking and Partnership with knowledge providers based on content dissemination plan
oNetworking and Partnership with grassroots networks
oConducting programmes using different communication media
oDocumenting daily report, programme reports, programme questions and answers, media coverage, help line questions and answers, programme outputs – audio / video / text
oFollowing-ups help line calls and programme participants suggestions
oAnalyzing – Call listen rate, help line calls, programme queries, participants locations – livelihood patterns – usage pattern of RF IS services, performance of each district / State
oCollecting case studies, feedback and partners opinions
oDisseminating programme activities - Rural Propoganda / Visibility – Partners Meet

4. Information Services – Dissemination Modes
Direct Intervention
oAudio conferences (one village or multiple villages with expert location)
oDial out conferences (multiple individuals in multiple locations with expert location)
oFace-to-face and awareness meetings / programmes
oKnowledge on Wheels (visiting villages and farm fields providing advisories and solutions)
oKnowledge on Ocean (conducting marine fisher folk training programmes in sea) Broadcast
oLocal Cable TV – Live Phone in Programmes
oCable TV Scroll / Flash News
oWeather based agro and marine fisheries bulletins
oAdvisories through Community Radio Network / FM / AIR
oDaily advisories through newspaper bulletins
oVoice SMS (audio advisories) dissemination Audiences Retention Programmes
oToll Free Help Line Number, Knowledge Debates, Knowledge Quiz, Partners’ Meet, Knowledge Fair

5. Sample – Knowledge Partners & Grassroots Partners
oDr. Panjabrao Deshmukh Krishi Vidyapeeth
oMarathwada Krishi Vidyapeeth
oAcharya N. G. Ranga Agricultural University
oKrishi Vigyan Kendras
oIndian National Centre for Ocean Information Services (INCOIS)
oTamil Nadu Agricultural University
oOrissa University of Agriculture and Technology (OUAT)
oLine Departments – Department of Agriculture, Department of Animal Husbandry, Department of Fisheries, etc.
oNational Bank for Agriculture & Rural Development (NABARD)
oBank of India
oConvergence of Agricultural Interventions in Maharastra (CAIM) – Krushisamrudhhi
oFarmer Associations / Fisher Folk Associations / Vegetable Associations
oAction For Food Production (AFPRO)
oMahila Arthik Vikas Mahamandal
oEco Farms India Limited
oMaharashtra Orange Grower Association (MOGA)
o“Pudhu Vazhvu Thittam” - World Bank Project – etc.

6. Stakeholders Acceptance (a few samples)

7. Dissemination Modes and Activities
Voice SMS
Audio Conference
Live Phone-in-Programme
Text SMS – Help Line
WhatsApp – Marine Advisories

8. Dissemination Modes and Activities
Live Examination Coaching Class
Agro-advisories - Bulletins
Marine Fisheries advisories - Bulletins
Flash News
Scroll
Video Modules

9. Dissemination Modes and Activities
Knowledge on Wheels
Plant Clinics
Knowledge on Ocean
Awareness – eg. Soil Sample Collection
Training – eg. Sea Safety

10. Dissemination Modes and Activities
Exhibitions / Knowledge Fair
Medical Camps
Veterinary Camps
Rural Propaganda
Partners Meet

11. Information Services – Outputs
Villages reached (Broadcast Modes)
5,143
Villages reached (Direct Intervention Programmes)
1,955
Participants participated in the Direct Intervention Programmes
50,796
Programme queries answered
19,274
Help Line calls received and answered
15,554
Voice SMS call receivers
69,078
Agro-advisories and Fisheries Bulletins disseminated (Weather based)
10,296
Knowledge Partners (Providing information and resource persons)
218
Grassroots Partners (Sharing their grassroots networks)
94
Knowledge and Grassroots Partners (dual role)
21
Media coverage
447

12. Benefits (Samples)
oEffective pest and disease management
oIncreased income – intercropping and alternative crops
oEffective planning with forecasted weather based advisories
oImproved germination due to effective seed treatment techniques
oEffective livestock management (vaccination)
oIncreased efficiency due to time and fuel saved in locating fish shoals – Potential Fishing Zone
oIncreased value of catch due to quality control measures adopted – Hygienic handling of fish
oAccessing government schemes
oCareer guidance; Preparation of model examinations / regular examinations, etc.
oEmployment opportunities
oGeneral health awareness and treatment (women reproductive health, menstrual hygiene, breast cancer, etc.)

13. Thank You