1. Fire Your
SEO Agency
@davebascom

2. SEO is a mindset, not a department

3. Inbound
Marketing Pie
Just one piece

6. “Make everything as simple
as possible, but not simpler.”
Albert Einstein

7. Google’s mission is to
organize the world’s
information and make it
universally accessible
and useful.

8. You’re trying too hard!

9. 3 Non-SEO Tactics
to Boost Your Rankings
• Juicy Content Creation
• Influencer Outreach
• Social Media Engagement

22. Social Signals
• Likes on Facebook
• Facebook shares
• Twitter followers
• Mentions in tweets with link
• Number of people that “have you
in their circles” (Google+)

28. Worst Case Scenario:
(non-SEO benefits)
• Direct traffic
• Additional exposure
• Increased leads/sales

29. Dave Bascom
@davebascom